In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Brand Management

Google Knowledge Panel for a Person: How to Get, Manage and Optimise?

Google Knowledge Panel for a Company: How to Get, Manage and Optimise?

Google Knowledge Panel for a Podcast: How to Get, Manage and Optimise?

How to Have a Marketing Goal for Your Content with Jason Barnard

Controlling the Contents of a Knowledge Panel As Part of Your SEO Strategy

Discover What Drives Traffic for a Podcast with Jason Barnard

9 Helpful Rules for Building Leadership Experiences for Content Marketers with Teodora Petkova

Learn the Difference between Branded Search vs Brand SERP with Jason Barnard

Learn Why Webinars Is a Great Tool for Influencer Marketing with Anton Shulke

Why Anton Shulke Organizes Webinars for Semrush

Why Anton Shulke Thinks Webinar Is the Best Influencer Marketing Tool There Is

Find Out Which Group of People or Audience You Need to Prioritize in Webinars with Anton Shulke