When Can Your Brand Withstand the Impact of Google Algorithm Changes? (Business Growth Talks Podcast)

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When Can Your Brand Withstand the Impact of Google Algorithm Changes? – Kalicube Knowledge Nuggets

In this video, entrepreneur and CEO of Kalicube, Jason Barnard reveals how Google aims to understand the world and emphasizes the necessity of educating it to achieve self-determination. He highlights the advantage of using Kalicube Pro, especially during Google Algorithm Updates. When you walk the walk with your human audience, it is easy for your machine audience to understand and recommend you. For more insights, watch the video right to the end.

What you’ll learn:

00:00 Jason Barnard and Mark Hayward
00:01 How Can Google Understand the World?
00:12 What Happens When You Don’t Educate Google About Your Brand?
00:18 What is Your Advantage in Using Kalicube Pro during Google Algorithm Updates?
00:48 When Can Your Brand Withstand the Impact of Google Algorithm Changes?

“This Knowledge Nugget is taken from the Business Growth Talks Podcast.” https://www.youtube.com/watch?v=K4TDeoLESQQ

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Transcript from When Can Your Brand Withstand the Impact of Google Algorithm Changes? – Kalicube Knowledge Nuggets

Jason Barnard: Google aims to understand the world perfectly using this Knowledge Graph. And the trick to getting into the Knowledge Graph is to educate the machine so it understands you, because if you don’t educate it about yourself, it will understand you the way it wants to understand, and you’ve lost self-determination.

Mark Hayward: If you’re looking for Google, and what about the algorithm changes when they make significant changes, it makes no difference. Or do you have to then adapt your algorithm to match Google’s changes?

Jason Barnard: No, because Google is trying to emulate human behavior or represent human behavior. We are safe from Google updates because we are changing your behavior so that Google understands.

Mark Hayward: Yeah.

Jason Barnard: So as long as we’re being honest with the machine won’t punish us or won’t change its opinion of us with an algorithm update, it will simply get stronger. So the algorithm updates for us have just been better and better and better. Because although I’ve talked quite a lot about Google and the Knowledge Graph and the Knowledge Panel and getting to the top of Google, getting Google to recommend you, all of that,

an extension of what we’re actually doing, because the reason it understands you, the reason it recommends you, is because you’re walking the walk with your human audience, and it’s simply observing that and replicating it. So you have nothing to fear from the updates. In fact, the updates pretty much systematically benefit our clients.

This Knowledge Nugget is taken from Business Growth Talks Podcast hosted by Mark Hayward.

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