How Does Google Choose You as the Most Credible Solution to Its Users?

If you are still struggling to make your brand stand out in a sea of competitors, then you are missing out. Simply being understood by your audience isn’t enough — credibility is key. If your brand fails to establish itself as the most credible solution, it risks being overlooked by both your potential customers and Google. In the second phase of the Kalicube Process, Jason Barnard, entrepreneur and CEO of Kalicube, talks about the role of “Credibility” and how it influences your brand’s success online.

What Is the Second Phase of the Kalicube Process?

The second phase of the Kalicube Process is all about credibility. Once you’ve ensured that both your audience and search engines have a solid understanding of your brand, the next step is to build confidence in that understanding. Jason Barnard explains that while getting Google to understand your brand is relatively easy, maintaining that understanding over time requires consistent reinforcement.

This is not just about being understood; it’s about being trusted.

Kalicube emphasizes that confidence in understanding is super important because understanding alone is relatively easy. Think of Google as a child; it can understand through repetition, but it needs confidence to trust that understanding.

Why Does Google’s Understanding of Information Drop by 20% Every Year?

Google’s understanding of your brand can drop by 20% each year because it continually reassesses and updates the information it holds. 

This ongoing process is part of Google’s effort to stay relevant and accurate in an ever-changing digital landscape. Think of it like pruning a garden—Google regularly trims away what it perceives as outdated or irrelevant information to make room for fresh, accurate data.

This means that even if your brand was well understood last year, it could be less understood now if you haven’t actively maintained and reinforced your digital presence. Jason Barnard emphasizes that this fluctuation in understanding makes it crucial to keep building confidence through consistent and credible content.

Additionally, If your online presence isn’t continuously updated and aligned with the latest industry standards, Google might deprioritize your brand in favor of more current and active competitors. This underscores the importance of a proactive approach to digital marketing—ensuring that your brand remains top of mind for both your audience and Google, despite the constant churn of the digital world.

Remember: In the dynamic world of search engines, standing still is equivalent to falling behind.

When Does Google Start to Evaluate Your Credibility?

Google begins evaluating your credibility once it has a confident understanding of who you are. It assesses your brand using a framework called E-E-A-T—Expertise, Experience, Authoritativeness, and Trustworthiness. 

Google’s criteria for recommending you as a credible solution are multifaceted. The E-E-A-T framework focuses on:

• Expertise: Are you knowledgeable in your field?
• Experience: Do you have a proven track record?
• Authoritativeness: Are you recognized as an authority?
• Trustworthiness: Can users trust you?

At Kalicube, we expanded this framework to include Notability and Transparency, creating the N-E-E-A-T-T model. This evaluation process determines whether Google will recommend your brand as a credible solution to its users.

• Notability: Are you notable in your industry?
• Transparency: Are you open and transparent in your dealings?

How Can You Demonstrate Credibility to Both Humans and Machines?

You can demonstrate credibility to both your human audience and search engines by consistently communicating your expertise, transparency, and authority. Standing where your audience is looking and making sure that every touchpoint they encounter reinforces your credibility.

 This dual approach ensures that both humans and machines see your brand as the most trustworthy and reliable option. Demonstrating credibility involves the following.

Consistent Messaging – Ensure that your messaging is consistent across all platforms.

Quality Content – Produce high-quality content that showcases your expertise and experience.

Engagement –  Engage with your audience through social media, blogs, and other platforms.

Transparency – Be open and transparent in your communications.

Why is Credibility Crucial for Digital Success?

Credibility is the cornerstone of digital success. Without it, your efforts to educate Google and build trust with your audience will fall flat. Kalicube emphasizes that credibility is not just about being understood; it’s about being trusted and recommended. When Google sees you as a credible solution, it will recommend you over your competitors, driving more traffic and conversions.

Credibility gives your audience a reason to choose you over your competitors. It reassures them that they are making the right choice, reducing their anxiety and hesitation. In essence, credibility isn’t just about making your brand look good to Google—it’s about touching the emotions of your audience, instilling confidence, and fostering long-term loyalty.

Conclusion: Take the Next Step With kalicube

Building credibility is not a one-time effort; it’s an ongoing process.It’s about more than just numbers and algorithms—it’s about connecting with your audience on a deeper level. When you establish credibility, you build trust, and trust is the cornerstone of any successful business relationship.

By following the Kalicube Process and embracing the NEEATT model, you can establish a solid base of confidence and ensure that both your human audience and search engines see you as the most credible solution. 

Ready to establish your digital credibility? Book a call with Jason Barnard today and start your journey to becoming the most credible solution in your industry.