BrandTech: What You Need To Know

BrandTech: What You Need To Know

What is BrandTech? A simple definition of BrandTech. Branding technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers…

What is the Brand Factor?

What is the Brand Factor?

This term “Brand Factor” originates from the Searchmetrics article and Whitepaper “Rebooting Ranking Factors” back in 2016.The paper mentions the Brand Factor in passing, and uses this graphical representation of…