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Entity Maturity in SEO

ByJason BARNARD Published onDecember 14, 2021August 13, 2024 Reading Time: 1 minute

Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in that understanding and the stability of the information demonstrates within Google’s ecosystems.

The measurement draws data from multiple sources including Google SERPs, Google APIs and assesses that data using a proprietary algorithm. Developed by Kalicube®, Entity Maturity was introduced in 2021. Also known as KaliScore™.

Jason BARNARD

CEO of Kalicube (and founder)

Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.

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