Why Is It Important to Eliminate Ambiguity In Terms of Brand SERPs?
Duda Webinar: SEO for Branded Search – Why it is Vital to Your Bottom Line and What You Need to Do Ambiguity is always a problem for search engines and…
The Brand SERP Guy®
The Brand SERP Guy® is a registered trademark of Kalicube SAS. It is the trademarked nickname of Jason Barnard, the originator of the Brand SERP concept. This mark identifies Jason Barnard as the globally recognized authority on Brand SERPs (Search Engine Results Pages for a brand), which are the foundational diagnostic surface of the Kalicube methodology used in search, AI, and digital brand optimization.
What Is the Difference between Brand SERP and SEO?
How to Optimize Your Brand’s Search Results? | The Brand SERP Guy®, Jason Barnard Hosted by Nishant Garg from WhatMarketWants In this clip, Jason Barnard defines the term Brand SERP…
Don’t Think You Need to Know Everything About a Subject Before Sharing What You Know
Kalicube® Tuesdays with Ian Anderson Gray and Jason Barnard 22 February 2022 at 17 H CEST (Paris) In this clip, Jason Barnard talks to Ian Anderson Gray about what sometimes…
How Can We Correct Information in Knowledge Panels When Google Gets It Wrong?
Digital Marketer – Podcaster – Jason Barnard | Ep. 360 Send It Rising Internet Marketing In this clip, Jason Barnard (The Brand SERP Guy®) explains that, although we can contact…
Was December 2021 the Moment Google Truly Switched From Strings to Things?
Google Updates in 2021 and What To Expect in 2022 with Lily Ray 14 December 2021 at 17 H CEST (Paris) In this clip, Jason Barnard (The Brand SERP Guy®)…
Video Boxes (Video Carousels) in SEO: What You Need To Know
In this article, you will learn more about Video Boxes (Video Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Video Boxes (Video Carousels) in…
What is Entity Identity in SEO?
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
The Importance of Adding GMB Location to Your YouTube Videos According to Paul Andre de Vera
How to Monetize Your YouTube Channel Quickly Using Video SEO 26 October 2021 at 17 H CEST (Paris) Paul Andre de Vera is a leading YouTube SEO expert. In this…
Cooldown Period in SEO Split Testing, Explained by Kevin Indig
How to Perform Successful Split Test SEO Experiments Explained by Kevin Indig 21 September 2021 at 16 H CEST (Paris) Kevin Indig is an SEO expert and a successful Data…
Find Out What Matters Most When You Are Doing SEO Split Testing According to Kevin Indig
How to Perform Successful Split Test SEO Experiments Explained by Kevin Indig 21 September 2021 at 16 H CEST (Paris) Kevin Indig is an SEO expert and a successful Data…
The Importance of Rich Sitelinks in Google SEO
Why Are Rich Sitelinks Important in SEO? Rich Sitelinks are fundamentally important in one’s overall SEO strategy because they are obviously useful to users, and a great way for Google…
The Concept of Siloing in SEO
What is Siloing in SEO? Siloing in SEO is the concept of grouping website content by topic which helps optimize ranking on search engines like Google. The content is grouped…