In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...

That tipping point is when Google has really understood the brand's ecosystem, really understood who they are, what they offer and which audience they serve.

Duda: a Great CMS for an Entity Home in Digital Brand Management We work on client websites every day. From WordPress to Wix, from Google Sites to Foursquare, with the...

What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,...

What You Will Learn The Power of De-Duplicating a Knowledge Panel This Case Study starts with a simple problem – how to merge (or de-duplicate) multiple Knowledge Panels for a...

What is Google’s Knowledge Extraction Algorithm? Google’s Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s...

What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube has identified three Knowledge Algorithms of Google that...

What is Google’s Knowledge Panel Algorithm? Google’s Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. Kalicube® has identified three Knowledge...

What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias”  in...

What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel  in Google SERPs (Search Engine Results Pages) contains...

Introduction What is a Knowledge Panel? The Knowledge Panel is on the right-hand side of search results pages on Desktop in Google. They appear when you search for entities (people,...

What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...

Kalicube’s strategic data collection has built an unreplicable 9.4 billion-point asset. For the last two years, I’ve consistently stated that Kalicube’s proprietary SaaS platform, Kalicube Pro, is built on a foundation of 9.4 billion datapoints. It’s a powerful number that demonstrates the depth of our analysis, but it’s also a massive understatement of what we...

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Corporate Digital Strategies Corporate Brand Optimization in Search and AI Imagine if every time someone searched for your brand name, they saw exactly what they needed to move forward with confidence. Your correct business information. Your authentic brand story. Your compelling value proposition. No confusion, no hesitation – just a smooth progression from search to...

Calendar is loading… Please be patient, Calendly takes 3 to 5 seconds to load. Do you need our help, but you aren’t yet ready to commit to an ongoing investment in Kalicube®’s services? Book a one-hour consultancy session with Jason to unlock transformative insights and actionable solutions to your specific, unique problem. In just one...

Personal Brand Strategy Optimizing your personal brand in search and AI (service) Get visible, influence the right people, and stop leaving money on the table, it’s time to start building your brand or get intentional about your current brand-building activities. Your personal brand is your most valuable asset, and you need to own it. Shape...

Personal Brand Strategy Personal Reputation Management Services: Shape Your Online Narrative About You Ensure search engines like Google and ChatGPT confidently display accurate and prominent information about you or your business. Done With You Online Reputation Management The Kalicube Process™ leapfrogs negative content by optimizing your current content and assets to build a positive, consistent,...

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Jason Barnard is the CEO and founder of Kalicube®, a premium Digital Branding Consultancy for entrepreneurs in the AI era. When Google and AI make decisions about entrepreneurs and their companies that determine their ability to shape markets, secure partnerships, and scale their ventures, having control over your digital presence isn’t just an advantage –...

About Kalicube Kalicube is a premium Digital Branding Consultancy for entrepreneurs in the AI era. Leveraging 9.4 billion data points, Kalicube gives entrepreneurs unprecedented control over how they’re represented to decision-makers online through visible, influential personal brands that open doors rather than close them. Jason Barnard is CEO and Founder of Kalicube. Team Kalicube Team...

Kalicube® Team Presents Fastlane Founders and Legacywith Jason Barnard Podcast Fastlane Founders and Legacywith Jason Barnard is a leading podcastfor entrepreneurs produced by Kalicube. About the Podcast Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies. “Fastlane Founders and Legacy” hosted by Jason Barnard, CEO of Kalicube, explores the delicate balance...

Kalicube Pro SaaS For Agencies Provides you with all the data and tools you need to optimise, track, measure and report your clients’ brand presence and message on Google. Entity Optimisation Platform  Kalicube Pro SaaS (Reviews for Kalicube Pro™ on Capterra) Yearly agency subscription(includes access to all the courses in the Kalicube Academy for up...

Invite Jason Barnard Looking for a fun speaker who is a leading expert in digital marketing and is ready to share his insights? Get to know The Brand SERP Guy® Global Authority & Impact: As the world authority on Digital Brand Intelligence™, Jason shares his expertise through: Work with Jason Barnard Podcast Appearances Webinars as...

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Books about Brand SERPs The Fundamentals of Brand SERPs for Business The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Books about Knowledge Panels Your Instruction Manual for Google Knowledge Panels Unlock the power...

Personal Brand Strategy Get a Google Knowledge Panel and Maximize Your Reputation Online A Knowledge Panel is the foundation of any digital marketing and personal brand strategy because it’s Google’s stamp of approval, signaling to the world - and AI - that you’re a verified brand deserving attention. Kalicube Done With You Google Knowledge Panel...