The Fundamentals of Brand SERPs for Business by Jason Barnard
If you’re a Brand SERP beginner, and you want to join me in this wonderful, delightful world, then this book is absolutely for you. The Fundamentals of Brand SERPs for…
Google Business Card
The search result that appears when someone Googles your brand name, serving as the first, most visible, and influential digital impression of your business and a source of truth for AI.
Digital Brand Management With a Unique Brand Name
Introduction Who is Kalicube®? Kalicube® is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the…
How to Change a Subtitle in Google Knowledge Panel – Kalicube Pro SaaS Case Study
Introduction What is a Knowledge Panel? The Knowledge Panel is on the right-hand side of search results pages on Desktop in Google. They appear when you search for entities (people,…
Digital Brand Management With a Keyword Focussed Brand Name
Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working…
Search Engine Optimization: A Simple Explanation That Makes Sense
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)…
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or…
Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study
Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a…
Google Knowledge Panel: What you need to know
What Is a Google Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person,…
What is a SERP on Google, and Why do you Want to Be on Top?
Brand SERP Optimization: Taking Marketing To The Next Level By Optimizing Your Online Business Profile With Jason Barnard 4 January 2022 In this clip, Jason Barnard explains what a SERP…
What Is the Difference between Brand SERP and SEO?
How to Optimize Your Brand’s Search Results? | The Brand SERP Guy®, Jason Barnard Hosted by Nishant Garg from WhatMarketWants In this clip, Jason Barnard defines the term Brand SERP…
What is Entity Identity in SEO?
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
Who is Your Brand SERP Important to?
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it…