Content Marketing
Content Marketing
Description
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Posts tagged with Content Marketing
What are Entity Equivalents and How Can They Help With Entity SEO?
Jason Barnard during CONTFERENCE #1 – Online Content Intelligence & Content Marketing Conference. In this short video clip, Jason Barnard explains the concept of Entity Equivalents, and how you can...
Why Google Shows Knowledge Panels on Brand SERPs
Jason Barnard during CONTFERENCE #1 – Online Content Intelligence & Content Marketing Conference. In this short video clip, Jason Barnard explains Google’s reasoning behind Knowledge Panels. With so much information...
Video Boxes (Video Carousels) in SEO: What You Need To Know
In this article, you will learn more about Video Boxes (Video Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Video Boxes (Video Carousels) in...
How to Build a Smart Marketing Strategy Where You Are in Full Control with Joe Pulizzi
Discover the 7 Step Process to Build a Digital Marketing Audience 19 October 2021 at 17 H CEST (Paris) Joe Pulizzi is one of the world’s top content marketing authorities....
Discover Strategies for Strengthening Your Team By Joe Pulizzi
Discover the 7 Step Process to Build a Digital Marketing Audience with Joe Pulizzi 19 October 2021 at 17 H CEST (Paris) Joe Pulizzi is one of the world’s leading...
How Long Does It Take To See Results from Digital Marketing with Joe Pulizzi
Discover the 7 Step Process to Build a Digital Marketing Audience with Joe Pulizzi 19 October 2021 at 17 H CEST (Paris) In this clip, Joe Pulizzi explains that the...
How to Have a Marketing Goal for Your Content with Jason Barnard
Branded Search Results with Jason Barnard (The Brand SERP Guy®) of Kalicube June 11, 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization...
Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
Weekly Wisdom with Jason Barnard: The Five P’s of Ongoing Content
Originally Published on SEMrush July 30, 2019 (Jason Barnard) Modified Transcript Hi, I am Jason Barnard. Welcome to Weekly Wisdom on SEMrush. Today I am going to talk to you...
