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Discover the 7 Step Process to Build a Digital Marketing Audience with Joe Pulizzi 19 October 2021 at 17 H CEST (Paris)

Joe Pulizzi is one of the world’s leading experts on content marketing. In this video interview with Jason Barnard, he explains that focusing on team strength is the key strategy when building a great team.

00:00 Joe Pulizzi
00:10 Adapting the strategy to the team’s capacity
00:21 The football team analogy

Transcript

A little bit of what you’re good at should go into this. That comes to (I was talking on a podcast a couple of weeks ago) about adapting the strategy to the team’s capacity. Adapt your strategy to your team’s capacity. Oh, I like that. That’s perfect. That makes a lot of sense. Let’s say you’ve got a football team and you’ve got…

Good analogy! Let’s say you’ve got really good defensive side, but you put everything on offense and you create a strategy for offense. Why would you do that? You’ve got strength on defense. So these are the things that I would look at “what’s the makeup of your team and the freelancers around that and then how can you get that message out on a consistent basis, playing on those strengths”.. You’re all going to have a weaknesses. Don’t play on the weaknesses, play on the strengths.

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