What Kind of Information Can Be In My Personal Knowledge Panel?
What is a Personal Knowledge Panel A Personal Knowledge Panel is a feature in Google Search that displays information about a specific person by name. It is part of Google’s…
Brand SERP
Brand SERP is the search engine results page displayed when a user searches for the exact name of a brand. This is distinct from a Branded SERP, which results from broader, brand-related searches.
Personal Branding: A Guide from Kalicube
What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who…
Leveraging Your Personal Brand to Boost the Sales Process (Ed Trifone and Jason Barnard)
Building a Personal Brand: From Presentation to Genuine Engagement – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Ed Trifone explains how Branded Search helps with the…
Leveling Up Your Content Through Regular Updates (Gaurav Sharma and Jason Barnard)
The Vital Role of Content in Branded Search – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Gaurav Sharma explains how Leveling up Content can help with…
How to Attract More Ready-To-Invest Clients (Fabi Paolini and Jason Barnard)
Who Are Your Premium Clients? – Kalicube Knowledge Nuggets In this short video clip, Fabi Paolini explains how attracting premium clients helps with Branded Search. Fabi discusses how identifying your…
What is Google’s Search Generative Experience (Now Called AI Overviews)
Google’s Search Generative Experience (SGE) is a dynamic Knowledge Panel about a topic or Named Entity, such as a company or a person. SGE creates a dynamic Knowledge Panel using…
Entity Reconciliation in SEO: What You Need To Know
In this article, you will learn how search engines like Google gather fragmented information about entities from various online sources and consolidate them into a cohesive whole, why it’s important…
Why Invest in Brand Search?
Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive…
“Doing a Disney” on Google: What You Need To Know
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of…
The Kalicube Meta Title Experiment: What Google does when It Doesn’t Understand Your Meta Title
Using a mysterious meta title can pique users’ curiosity, but may not be the best strategy for your Brand SERP (Search Engine Results Page) and overall Search Engine Optimisation (SEO)…
How the New Google Generative AI in Google Search will Affect Brand SERPs
How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will…
The Blue Link Algorithm in SEO: What You Need to Know
What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten…