Kalicube at the SEO Mastery Summit Saigon 2024
The world’s leading SEO minds converged in Ho Chi Minh City, Vietnam, for the recent SEO Mastery Summit Saigon 2024. Among them was Jason Barnard, founder and CEO of Kalicube®,…
Brand SERP
Brand SERP is the search engine results page displayed when a user searches for the exact name of a brand. This is distinct from a Branded SERP, which results from broader, brand-related searches.
What is the Perfect Click?
The “perfect click” is the moment a user clicks on the answer or solution the searcher was looking for. The perfect click ends the search session because the user is…
The Impact of User Experience on Branded Searches
People now expect things in life, especially online experiences, to be handed over easily without much effort on their part. If something seems too complicated or confusing, they are prone…
Branded Query in SEO: What You Need To Know
What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically…
Why Does a Knowledge Panel Fail to Show Up When Searching for a Name on Google?
When you search for a name on Google, you might expect to see a concise box of information known as the Knowledge Panel pop up alongside the search results. This…
Brand SERP Tipping Point: What You Need To Know
What is the Brand SERP Tipping Point? The Brand SERP Tipping Point is the moment when Google’s presentation of an entity accurately represents the brand message when people google the…
Profitable Personal Branding (Tonya Eberhart, Michael Carr and Jason Barnard)
Why is a Strong Brand Presence Vital for Shaping Your Online Image? – Kalicube® Knowledge Nuggets In this short video clip, Tonya Eberhart and Michael Carr explain how Branded Search…
How to Align Your Content and Business Goals (Purna Virji and Jason Barnard)
How to Attract Target Audiences and Boost Branded Search Success? – Kalicube® Knowledge Nuggets In this short video clip, Purna Virji discusses how aligning your content with your business goals…
How to Become Ridiculously Easy to Do Business With (David Avrin and Jason Barnard)
What Distinguishes Being Preferable from Being Competent in Business? – Kalicube® Knowledge Nuggets In this short video clip, David Avrin explains how making it easy for other people to do…
Early Image Selection Shapes Google’s Crawling and SERP Outcomes
Jason Barnard’s recent Google SERP for his name (“Jason Barnard”) shows a fascinating development in Search Engine Optimization and Digital Marketing. Jason’s AI-generated image climbed to a prominent position in…
Building a Personal Brand Online With a Book (Scott Turman and Jason Barnard)
How to Build Authority and Improve Branded Search via Book Authorship – Kalicube® Knowledge Nuggets In this short video clip, Scott Turman explains how writing a book helps with Branded…
How to Create Content That Converts (John Ozuysal and Jason Barnard)
Optimizing Homepage Content for Effective Branded Search Conversion – Kalicube® Knowledge Nuggets In this short video clip, John Ozuysal explains how content that converts helps with Branded Search and how…