Disambiguate Your Company Name and Personal Brand
You’re losing valuable brand power if your company name is the same as your personal name. Why? Your company and your personal brand are two distinct brands. This overlap makes…
Brand SERP
Brand SERP is the search engine results page displayed when a user searches for the exact name of a brand. This is distinct from a Branded SERP, which results from broader, brand-related searches.
Improve the Search Results for Your Name with Kalicube
Do you want more for leads, sales, or stages (speaking gigs, podcast guest opportunities, articles, and media exposure)? The search results for your name are a digital handshake that greets…
Reasons to Grow a Personal Brand With Kalicube
A powerful personal brand means you are visible, impressive, and credible. The benefits of a strong personal brand depend on your professional goals and include the benefits listed below. A…
Rebrand a Personal Name with Kalicube
A personal rebrand means changing your personal brand name. Kalicube makes it easy. A personal rebrand is appropriate in the situations listed below. Your name is your brand. It’s how…
Reasons to Reposition Your Personal Brand with Kalicube
The reasons to reposition your personal brand include discarding old perceptions of what you do and reflecting changes to your current status or offerings. A personal brand reposition is necessary…
The Future of Search: How Assistive Engines Work
Assistive engines are the future of search. Unlike traditional search engines that simply return results, assistive engines use artificial intelligence to understand user intent and provide more comprehensive answers. These…
Updating a Personal Brand to Reflect a Career Pivot
Challenge Jonathan Cronstedt is a successful investor, advisor, and author. You may know him as JCron or the former president at Kajabi, a knowledge commerce platform. In 2021, Jonathan made…
Cracking the Code: Secrets to Enterprise SEO Success (Nitin Manchanda and Jason Barnard)
How a Positive Brand SERP Influences Repeat Website Visits? – Kalicube Knowledge Nuggets In this short video clip, Nitin Manchanda explains how important Branded Search is for Enterprise SEO. Nitin…
Kalicube at the SEO Mastery Summit Saigon 2024
The world’s leading SEO minds converged in Ho Chi Minh City, Vietnam, for the recent SEO Mastery Summit Saigon 2024. Among them was Jason Barnard, founder and CEO of Kalicube,…
What is the Perfect Click?
The “perfect click” is the moment a user clicks on the answer or solution the searcher was looking for. The perfect click ends the search session because the user is…
The Impact of User Experience on Branded Searches
People now expect things in life, especially online experiences, to be handed over easily without much effort on their part. If something seems too complicated or confusing, they are prone…
Branded Query in SEO: What You Need To Know
What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically…