Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without…
Your Brand SERP (the Google result for a search on your exact match brand name) is your new business card and has your reputation indelibly stamped all over it. In this talk, Jason will…
The Three Pillars of SEO Jason Barnard created this new definition of the three pillars of SEO in 2019 when giving a talk in Melbourne, Australia. The pillars are based…
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be…
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries…
In this packed session, you’ll get a deep dive into the impact of SERP features on different verticals within the UK SERPs and an overview of the types of SERP features that…
What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP…
In this article, you will learn the definition of a Brand SERP and get a basic understanding of how to create a compelling and optimised Brand SERP by The Brand…
{Brand} SERPs are your Business Card. Most people will search for your brand at some point before or during their working relationship with you. Google has no reason to present you…
What are Meta Titles and Meta Descriptions? Meta titles and meta descriptions are both snippets of text embedded in a webpage’s HTML code that provide information about the page’s content….
What is Brand Factor? Brand Factor is a search engine ranking signal that considers a brand’s overall credibility and reputation when determining its position in search results. It goes beyond…
SEMrush’s Global Marketing Day event aims to redefine how you approach marketing education. It is an online marketing conference, streaming live on YouTube from studios in 4 locations: Sydney, London,…
