Google Knowledge Panel: Why Is My Subtitle Writer Instead of SEO?
The subtitle “Writer” replaced “SEO” in Google Knowledge Panels for SEO professionals in September 2023. Google made very few exceptions to the change from SEO to Writer as it rolled…
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Focus Entity in SEO: What You Need To Know
A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and…
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Google Knowledge Graph: Definition, Algorithm Updates and How It Works
What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from…
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Google Knowledge Graph Algorithm Updates and Volatility
What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google…
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Agencies: How to Create a Bespoke Project That Wows Your Client (Nat Rosasco and Jason Barnard)
How Does Consistent Branding Impact Online Visibility? - Kalicube® Knowledge Nuggets In this short video clip, Nat Rosasco explains how you can put bespoke projects that impress your clients into…
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The Results of Full Implementation of The Kalicube Process
Kalicube’s Business Challenge Kalicube is a premium digital brand consultancy that practices what it preaches. We apply our proprietary methodology to our own business to prove the results that can…
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How to Use The Kalicube Process to Save a Company in a Contracting Market
The Business Challenge The company was in a highly competitive market and quickly losing website traffic. It relied almost exclusively on traffic from Google Search. Blue links dominated Google’s search…
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How to Use The Kalicube Process to Save a Company
The Business Challenge Solved by The Kalicube Process™ The company, an online postal service, experienced massive website traffic and revenue growth in 2018. In 2019, the growth started falling off…
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How to Use the Kalicube Process to Grow a Company in an Expanding Market
The Business Challenge The company was in an emerging market, struggling with its online visibility. The business had a huge opportunity to capitalize on the lack of competition but needed…
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Early Image Selection Shapes Google’s Crawling and SERP Outcomes
Jason Barnard’s recent Google SERP for his name (“Jason Barnard”) shows a fascinating development in Search Engine Optimization and Digital Marketing. Jason’s AI-generated image climbed to a prominent position in…
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How To Profitalize Your Business With Omnichannel Optimization (Jon Weberg and Jason Barnard)
Why is Branded Search Your Secret Weapon in a Crowded Market? - Kalicube® Knowledge Nuggets In this short video clip, Jon Weberg explains how Branded Search helps with Omnichannel Optimization….
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Branding: Essential Ingredient, Not Just Decoration (Kevin Moehlenkamp and Jason Barnard)
What Does Your Online Presence Say About You? - Kalicube® Knowledge Nuggets In this short video clip, Kevin Moehlenkamp explains how Super Solid Branding helps with Branded Search. Kevin gives…
