Brand SERP Tipping Point: What You Need To Know
What is the Brand SERP Tipping Point? The Brand SERP Tipping Point is the moment when Google’s presentation of an entity accurately represents the brand message when people google the…
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Profitable Personal Branding (Tonya Eberhart, Michael Carr and Jason Barnard)
Why is a Strong Brand Presence Vital for Shaping Your Online Image? – Kalicube® Knowledge Nuggets In this short video clip, Tonya Eberhart and Michael Carr explain how Branded Search…
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Google Knowledge Vault December 2023 Update: What You Need to Know
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023…
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How to Align Your Content and Business Goals (Purna Virji and Jason Barnard)
How to Attract Target Audiences and Boost Branded Search Success? – Kalicube® Knowledge Nuggets In this short video clip, Purna Virji discusses how aligning your content with your business goals…
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How to Become Ridiculously Easy to Do Business With (David Avrin and Jason Barnard)
What Distinguishes Being Preferable from Being Competent in Business? – Kalicube® Knowledge Nuggets In this short video clip, David Avrin explains how making it easy for other people to do…
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The Ultimate Guide to Google’s Knowledge Panel Updates (Knowledge Graph Updates)
Knowledge Panels on Google are triggered by Google’s Knowledge Graph (Knowledge Vault). Updates to Google’s Knowledge Algorithms can make or break your corporate or personal brand in seatrch. Keeping an…
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Google is Replacing Wikipedia as Go-To Trusted Source
Google is replacing Wikipedia as its knowledge reference for Knowledge Panels because its fact repository, or Knowledge Vault, has outgrown Wikipedia. Wikipedia has been the primary source for Google fact-checking…
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“Things To Know” in SEO: What You Need to Know
What is Google’s “Things to Know” Feature? Google’s “Things to Know” feature is an expandable list of questions and subtopics related to a search query that helps users explore a…
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Google Knowledge Panel: Why Is My Subtitle Writer Instead of SEO?
The subtitle “Writer” replaced “SEO” in Google Knowledge Panels for SEO professionals in September 2023. Google made very few exceptions to the change from SEO to Writer as it rolled…
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Focus Entity in SEO: What You Need To Know
A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and…
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Google Knowledge Graph: Definition, Algorithm Updates and How It Works
What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from…
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Google Knowledge Graph Algorithm Updates and Volatility
What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google…
