How Kalicube Hit the Brand SERP Tipping Point and Why it Matters
That tipping point is when Google has really understood the brand’s ecosystem, really understood who they are, what they offer and which audience they serve.
At Kalicube we do a lot of work with clients to help them optimise their Brand SERP and manage their Knowledge Panel. These case studies include Brand SERP and Knowledge Panel optimisation wins shared with us by people who succeeded on their own after reading Jason Barnard’s book (The Fundamentals of Brand SERPs for Business), after taking one of the Brand SERP courses in the Kalicube Academy, or by using the Kalicube Pro SaaS Platform.
There are also some case studies from our own experiments at Kalicube – we run thousands of experiments every year to develop a toolset of techniques and strategies to take every opportunity offered by Brand SERPs and Knowledge Panels, and also resolve any problem you might encounter with them.
That tipping point is when Google has really understood the brand’s ecosystem, really understood who they are, what they offer and which audience they serve.
It could be that as an author you have encountered one or more of the following problems with your Knowledge Panel:
You only have the name of your book in your Knowledge Panel
Some of your books are not included in your Knowledge Panel
None of your books are included in your Knowledge Panel
This case study has been specifically designed to help those who are struggling with the above issues that are hindering their Knowledge Panel from reaching its full potential.
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Introduction Most people think that once you’ve triggered a Knowledge Panel that everything magically falls into place without any further effort on your part. In reality, there’s no such magic…
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