Definition of Leapfrogging in SEO

Definition of Leapfrogging in SEO

What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…

Comparison of SEO and SERP

Comparison of SEO and SERP

What is the difference between SEO and SERP? SEO is an acronym for Search Engine Optimisation, whereas SERP is an acronym for Search Engine Results Page. They are two different…

What is a Featured Snippet?

What is a Featured Snippet?

Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called featured snippets. They are most prevalent for queries…