The Importance of Rich Sitelinks in Google SEO.

Jason Barnard also offers a course that includes a lesson for Triggering and Optimising Rich Sitelinks.

The Concept of Siloing in SEO

Jason Barnard offers this course for Optimising Your Brand SERP >>

The #10 Rules of Image SEO for Image Carousels

Jason Barnard offers this course for making the most of rich elements / SERP features on a Brand SERP >>

Definition of Leapfrogging in SEO

Jason Barnard offers this course for ORM / removing negative content from your Brand SERP >> If you want to learn more about other strategy used other than leapfrogging, check out this Article

Controlling the Contents of a Knowledge Panel

Top Tips: Claim the Knowledge Panel, then you will be able to ask Google to update some information. Submit suggested changes using the “feedback” link under the knowledge panel. Provide clear information on the “About” page on the official website (Entity Home). Link all profile pages back to the Entity Home. Link out to all […]

Comparison of SEO and SERP

Entity Home in SEO: Explainer

The importance of the Entity Home This is the first step, and it’s the most important. The goal is to get Google to recognize a webpage that you control, as the ‘Entity Home’. Once you can do that, it becomes much easier to trigger a knowledge panel and to manage that knowledge panel. This is […]

Featured Snippet Definition

Search Engine Marketing: Definition

Google Knowledge Panel Definition

Further Information Knowledge panels show the name of the entity and then, depending on the information Google has in it’s Knowledge Graph : photos, description, social media profiles, related entities… How to manage a knowledge panel >> Common Misconceptions Featured Snippets Disguised as Knowledge Panels Sometimes Google places a featured snippet on the right hand […]