Brand SERP Optimisation and Knowledge Panel Management
How to Optimize Your Brand’s Search Results? | The Brand SERP Guy, Jason Barnard Hosted by Nishant Garg from WhatMarketWants In this clip, Jason Barnard talks about search engines that…
Why Are Rich Sitelinks Important In SEO? Rich Sitelinks are fundamentally important in one’s overall SEO strategy because they are obviously useful to users, and a great way for Google…
What is Siloing in SEO? Siloing in SEO is the concept of grouping website content by topic which helps optimize ranking on search engines like Google. The content is grouped…
This 10-step process will ensure that you have optimised your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and…
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…
How do you manage a Knowledge Panel? Knowledge panel management is the process of influencing and optimizing the contents of the Knowledge Panel that appears in the right rail on…
What is the difference between SEO and SERP? SEO is an acronym for Search Engine Optimisation, whereas SERP is an acronym for Search Engine Results Page. They are two different…
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,…
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called featured snippets. They are most prevalent for queries…