What Is Content Engineering and How to Apply It Explained by Mike King 30 November 2021 at 17 H CET (Paris)
Mike King is the founder and managing director of iPullRank. In this video interview with Jason Barnard, he shares how they plan content strategies for their clients based on personas and intent, and he explains why this is the case.
00:00 Mike King
00:05 Structure of the silos
00:45 IA Components