What to do if your Knowledge Panel disappears
It can be frustrating if your Knowledge Panel disappears. Here are a few things you can do to get it back. How to get back your Knowledge Panel Build Google’s…
Learning Spaces
Learn about optimizing personal and corporate brands for AI Assistive Engines (Generative Engine Optimization), Brand SERPs, Knowledge Panels and Digital Marketing tips and tricks.
How the New Google Generative AI in Google Search will Affect Brand SERPs
How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will…
Combining the Metaverse with Digital Marketing (Ruan Marinho and Jason Barnard)
How Branded Search and 3D Experiences Can Drive Engagement and Sales – Kalicube® Knowledge Nuggets In this short video clip, Ruan Marinho explains how the Metaverse helps with Branded Search…
Domain Names as Brand Assets (Tatiana Bonneau and Jason Barnard)
Brand Consistency and Simplicity with the Customer in Mind – Kalicube® Knowledge Nuggets In this short video clip, Tatiana Bonneau explains how domain names as brand assets help with Branded…
Content Based SEO - A Smarter Way to Build Your Brand (Lorraine Ball and Jason Barnard)
How to connect who you are to your content? In this short video clip, Lorraine Ball explains how Content Based SEO helps with Branded Search. Lorraine shares how Google represents…
ChatGPT on Bing / Bing Chat Search: How Does it Work?
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the…
Google’s Knowledge Vault: What You Need To Know
What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s…
E.E.A.T in SEO: A Simple Explanation
What is E.E.A.T? E.E.A.T is an SEO concept based on trustworthiness introduced by Google into search algorithms as a way to assess the quality and credibility of a website. It…
Topical Authority in SEO: What You Need To Know
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is…
Knowledge Panel Tipping Point: What You Need to Know
A Knowledge Panel Tipping Point is the moment when a Knowledge Panel first appears on a Brand SERP. As a professional, a stable and accurate Knowledge Panel establishes your credibility…
The Blue Link Algorithm in SEO: What You Need to Know
What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten…
Structured Data for SEO: What You Need to Know
In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured…