In this clip with Darian Kovacs on Marketing News Canada, Jason discusses about the insights he got about how search functions at Google from Gary Illyes. Jason also explains the concept of “Darwinism in Search.”
00:00 How search functions at Google?
00:26 No separate algorithm for Featured Snippets
00:49 Darwinism in Search
01:00 Bid of the value to the user
Founder and CEO of Kalicube
Jason Barnard is the founder and CEO of Kalicube. He is an author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy" for his professional work.
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