The Constant Transformation of Google According to Jason Barnard
The Knowledge Panel and GMB – Antagonists of BFF’s? September 2, 2021
Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this episode, Jason talks about how Google evolved from a simple search engine to an answer engine and eventually to become an assistive engine.
00:00 Jason Barnard
00:11 Google as an Assistive Engine
00:36 Google (Startrek Analogy)