Ranking In Universal Search Explained by Jason Barnard
The Knowledge Panel and GMB – Antagonists or BFF’s? September 2, 2021
Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this episode, Jason explains how modern (universal) search engine results page are built – Darwinism in Search.
00:00 Jason Barnard
00:07 Gary Illyes
00:11 The different verticals
01:05 Darwinism in search