Ranking In Universal Search Explained by Jason Barnard

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The Knowledge Panel and GMB – Antagonists or BFF’s? September 2, 2021

Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this episode, Jason explains how modern (universal) search engine results page are built – Darwinism in Search.

00:00 Jason Barnard
00:07 Gary Illyes
00:11 The different verticals
01:05 Darwinism in search

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