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Ranking In Universal Search Explained by Jason Barnard

ByEditorial Team Published onSeptember 29, 2021August 18, 2024 Reading Time: 1 minute

The Knowledge Panel and GMB – Antagonists or BFF’s? September 2, 2021

Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this episode, Jason explains how modern (universal) search engine results page are built – Darwinism in Search.

00:00 Jason Barnard
00:07 Gary Illyes
00:11 The different verticals
01:05 Darwinism in search

Editorial Team

Google’s Knowledge Graph: trusted sources

ByJason BARNARD Brand SERPs Reading Time: 1 minute

What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP…

How Does Generative AI in Search Work

ByBernadeth Brusola SEO - Glossary and FAQ Reading Time: 5 minutes

Generative AI in search has transformed the digital landscape and become an integral part of how users interact with search engines. Fabrice Canel, Bing’s Principal Product Manager, recently shared valuable…

How Juliana Cross Turned Hidden Authority into Digital Advantage

ByBernadeth Brusola Personal Brands Reading Time: 4 minutes

TL;DR Juliana Cross had credibility, results, and real-world recognition – but Google and AI weren’t picking it up. Her offline authority was invisible online, and it cost her deals, board…

How Does Google Choose You as the Most Credible Solution to Its Users? (Chasing the Insights Podcast)

ByEditorial Team Brand SEO Reading Time: 3 minutes

How Does Google Choose You as the Most Credible Solution to Its Users? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses “Credibility” as…

How James Keller Owned the Pre-Sale Conversation With a Strong Personal Brand

ByBernadeth Brusola Personal Brands Reading Time: 3 minutes

TL;DR James Keller’s sales calls used to be trust-building marathons. Then he trained Google and AI to introduce him like his best client would. Once that was in place, prospects…

Confused with Others Online, Isabella Morgan Lost $750K - The Kalicube Process Rebranded Her for AI and Recovered $1.2M in Opportunity

ByBernadeth Brusola Personal Brands Reading Time: 3 minutes

TLDR: Isabella Morgan had a common name that kept getting mixed up with others online – causing missed deals, reputational confusion, and stalled opportunities. By investing in a strategic, AI-native…

The Knowledge Panel and GMB – Antagonists or BFF’s? September 2, 2021

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