How Does Google Choose You as the Most Credible Solution to Its Users? (Chasing the Insights Podcast)
How Does Google Choose You as the Most Credible Solution to Its Users? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses “Credibility” as the second phase of the three-step Kalicube Process. He highlights the need to establish confidence in the machines’ uderstanding. Once you have set that solid base of confidence in understanding, Google will recommend you as the most credible solution for its users. Watch the video right to the end.
What you’ll learn:
00:00 Jason Barnard and Vince Warnock
00:001 What is the Second Phase of the Kalicube Process?
00:34 Why Does Google’s Understanding of Information Drop by 20% Every Year?
00:53 When Does Google Start to Evaluate Your “Credibility?”
01:14 What Criteria Does Google Use to Recommend You as the Most Credible Solution for Its Users?
01:32 How Can You Effectively Demonstrate Your Credibility to Both Your Human and Machine Audience?
“This Knowledge Nugget is taken from Chasing the Insights Podcast.” https://chasingtheinsights.com/ep580-jason-barnard-personal-brand/
This is your guide to educate Google, build trust, and position you as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Does Google Choose You as the Most Credible Solution to Its Users? – Kalicube Knowledge Nuggets
Vince Warnock: Well, let’s dive into the second of those three steps then, which is?
Jason Barnard: Credibility. So once both your audience and these machines have understood who you are, and really, really, I want to push home the point. Confidence in understanding is super important because understanding is relatively easy. Repetition, you’re going to get a child to understand. Google is a child is something we say a lot.
Build that confidence in the understanding and you’ve got a really solid base and a solid base that you won’t lose. So if we look at Google’s understanding is 20% of the things it thinks it understands today, it will have decided it hasn’t understood in a year’s time. So it drops 20% of the facts that it finds every year.
So that understanding is actually not stable unless there’s confidence built on top of it. Once it’s understood who you are and it’s confident, it can start to try to judge. Are you a credible solution? Google calls it expertise, experience, authoritativeness and trustworthiness.
At Kalicube, we’ve added notability and transparency. So we call it NEEATT credibility. Google call it EEAT. And the point here is Google wants to judge your credibility, your trustworthiness as a solution for its users, because it is looking for the most recommendable solution. So it’s understood who you are. Now it wants to know, can I recommend you over and above the competition? So you need to communicate that credibility to the machine. And interestingly, in order to do that, you need to communicate that credibility to your audience.
So everywhere that you are standing where your audience is looking, which is the point of business and point of marketing, stand where your audience is looking. Make sure you’re communicating, I am the most credible solution of all these people, all these companies that you’re seeing, standing where you’re looking. I need to throw out that credibility.
