Learn How Predictive SEO Impacts the Future of SEO with Rebecca Berbel 07 December 2021 at 17 H CEST (Paris)
In this clip, Rebecca Berbel explains that as SEO experts, we need clean data and a lot of it, both in terms of number of pages and also over time. A few hundred thousand pages and a year and a half of data is not enough. You actually need several years of data.
00:00 Predictive SEO needs several clean data
00:20 Seasonality is important
00:29 Extrapolating seasonality from a single year
Transcript from: How Much Data do You Need for Predictive SEO?
So you need clean data and you need lots of it. So if you have a website of (let’s say) a hundred thousand pages, it’s probably not going to be enough. If you have a year and a half of data, it’s probably not going to be enough…
Kevin Indig was talking about the seasonality and the fact that it comes back every year. So you actually need several years of data.
Exactly. You can extrapolate seasonality from a single year, but you have to be absolutely certain that that is a perfectly clean year. And the problem at the moment, (we all are familiar with that) has there been a clean year recently? 2020? No, thanks.