How Do You Help Google Show Relevant Content Based on the Funnel? (Digital at Scale)
How Do You Help Google Show Relevant Content Based on the Funnel? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes a future where shrinking search indexes mean only the most authoritative brands survive. He explains how to create reliable, standout content so your brand doesn’t get lost. Learn the simple steps to make sure your brand stays at the top in this shrinking search space. Watch the video until the end.
What you’ll learn:
00:00 Bradley Taylor and Jason Barnard
00:01 What is The Biggest Challenge in Search Engine Optimization?
00:18 What Is the Best Way to Ensure That Search Engines Understand and Present You Effectively?
00:34 What Challenges Are Search Engines Facing as They Evolve?
00:49 How Do You Become One of the Sites That Search Engines Regularly Crawl, Index, and Use?
01:52 How Can Individuals and Corporations Ensure Search Engines Recognize Their Authority and Credibility?
“This Knowledge Nugget is taken from Digital at Scale with Bradley Taylor.” https://www.youtube.com/watch?v=LwfPYZK-SE0
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Do You Help Google Show Relevant Content Based on the Funnel? – Kalicube Knowledge Nuggets
Jason Barnard: Yeah, I mean that’s obviously a really, really tricky question. I mean, there are so many oving parts with search. It was, I ranked or I don’t, but with assistive engines it’s very fluid and as you said, people move around and if they change one word, they might go off on this direction. Uh, the only thing you can actually do is create the content that educates the machine. If you educate the machine, you have the opportunity to be presented by the machine because the machine has learned from you and is therefore gonna speak more or less in your manner. And one of the problems we’re gonna be facing is indexes by the search engines are gonna get smaller and smaller. Perplexity famously has a very small index, and yet they’ve got very great results and Google are aiming to reduce their index. How do you become one of the sites that they regularly crawl, index, and use? That’s gonna be one of the tricks.
And if you’ve got 500 competitors, they’re not gonna crawl the 500 competitors in three years time. They’re gonna crawl, crawl 20 of them. How do you get in that set of 20? That’s the big question you need to ask yourself in terms of, SEO or assistive engine optimization. That’s the huge question is how do you become
a source of information for the engines? And the answer is actually really simple. Number one, have the great content traditional SEO, but number two, be the respected source. Be the authoritative source.
Be the thought leader as a person, content creator in your industry, and be the industry leader as a corporation. And being the industry leader doesn’t necessarily mean being the biggest seller. It’s being the most helpful, the one with the best information that helps solve the problem. And that’s a really, really, really fundamental piece of advice for the future. And it comes back to, as a person, I need this machine to understand who I am, what I do, who I serve, and that I’m credible. And as a corporation, I need it to understand who I am, what I do, who I serve. And that’s incredible. And if I can become an industry leader
in the brain of this machine. It will come back to me for information consistently, and it will regurgitate my information in the funnel in the future.
