How Does the Kalicube Process Stay Ahead of Technological Advancements? (Business Growth Talks Podcast)
How Does the Kalicube Process Stay Ahead of Technological Advancements? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the dominance of the Kalicube Process in the face of technological advancements. He shows how the three phases of the Kalicube Process stand in a perfectly-crafted funnel. You are the best solution to your audience if you have established understandability and demonstrated credibility and deliverability incredibly well. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Jason Barnard and Mark Hayward
00:01 How Does the Kalicube Process Stay Ahead of Technological Advancements?
00:30 What Do These Search and Assistive Engines Have in Common?
01:04 What is the Perfect Click?
01:12 What are the Three Stages of AI Search and Assistive Engine Funnel?
01:44 How Do You Stand Out as the Best Solution for Both Your Human and Machine Audience?
“This Knowledge Nugget is taken from the Business Growth Talks Podcast.” https://www.youtube.com/watch?v=K4TDeoLESQQ
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Transcript from How Does the Kalicube Process Stay Ahead of Technological Advancements? – Kalicube Knowledge Nuggets
Mark Hayward: In this type of industry, and you’ve obviously done incredibly well to incorporate ChatGPT relatively that quickly. It has been around a while, but how are you staying ahead of the technological advances?
Jason Barnard: Well, we actually don’t need to, because our solution is so foundational and fundamental that the machines are never going to change. We’re never going to get left behind because the machines will not change their approach. The machines are now, all of these machines work the same way. So when ChatGPT came out, in Bing a year and a half ago, when ChatGPT came out a couple of years ago,
we were already dominating, because they all work on understandability, credibility and deliverability. Do they understand who you are, who you serve and what you offer? Do they believe you’re a credible solution? Do they have the material, the information from you that allows them to cite you, to introduce you to the conversation?
And Fabrice Canel at Bing talks about the perfect click. The perfect click is that click, when somebody clicks on the link, goes to your website and buys. So they create the whole funnel, awareness, consideration, decision on their platform. You need to get that whole funnel right, which is what we do. Because if you think about the bottom of the funnel there, which one will it choose to tell you to click on? It will choose the one it understands the best.
So understandability is that last click. Credibility is that consideration phase. And deliverability is the awareness phase. Do you have the content to deliver? Can they deliver your solution at the top of the funnel when you’re looking at awareness? Is it interesting, is it complete? Are you going to be regularly sighted? When they ask the machine to narrow it down to three providers, are you in the consideration phase in the brain of the machine? Once they say, make the decision, are you the best understood? Are you the one that the machine is most confident in? So we’ve built the funnel upside down. We start with the most important, the people at the bottom of the funnel.
