How Does Personal Branding Boost Your Online Presence and Engagement? (Entrepreneur’s Enigma Podcast)
How Does Personal Branding Boost Your Online Presence and Engagement? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses his approach to personal brand management and digital presence. He emphasizes the importance of having a well-optimized Brand SERP (Search Engine Results Page) that provides various engagement options for his audience. He highlights that effective personal brand management allows him to confidently direct people to search for his name on Google, knowing they’ll find comprehensive and accurate information about him. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Seth Goldstein and Jason Barnard
00:11 Why is Your Brand SERP important?
00:40 What Demonstrates Effective Personal Brand Management?
01:00 How Does Authentic Audience Engagement Shape the Machines’ Perception of Your Brand?
01:29 What are the Three Key Phases of the Kalicube Process for Optimizing Brand Presence Online?
“This Knowledge Nugget is taken from the Entrepreneur’s Enigma with Seth Goldstein.” https://www.youtube.com/watch?v=OeQeNirUyrw
Positioning Your Brand as the Leader in Your Industry: A Guide for Business Leaders Like You! Download now for FREE! https://solutions.kalicube.com/white-paper-for-business-leaders-kalicube
Transcript from How Does Personal Branding Boost Your Online Presence and Engagement? – Kalicube Knowledge Nuggets
Seth Goldstein: So, Jason, where’s your hangout online? Like where do you hang out the most?
Jason Barnard: Well, in fact, if you want to hang out with me, you can search my name on Google. Jason Barnard J-A-S-O-N B-A-R-N-A-R-D and the Brand SERP, the search engine results page for my name gives you the choice of how you want to engage with me. So you can choose my personal website, my corporate website if you want to work with us. LinkedIn, if you want to hang out on LinkedIn. Look at what I post on LinkedIn, the list of articles if you want to research more about what I’m talking about, videos of me talking about the Kalicube Process, about managing brand online.
Seth Goldstein: That’s how you do it, folks. That’s how you do it. Go to my Google, Google me.
Jason Barnard: And that’s the point is when you can get to the point where live on air, I can say, just Google me and you’ll find me and you’ll know exactly how you can engage with me. That’s great personal brand management.
Seth Goldstein: Bravo, bravo.
Jason Barnard: I like…
Seth Goldstein: It’s not. You’re not just selling it, you’re proving it works.
Jason Barnard: Yeah, walking the walk. But that’s what we tell our clients. That’s also how you beat the algorithms. You beat the algorithms by walking the walk with your audience, engaging with them in a manner that makes sense to them, that solves their problems in the right places. And the machines will see it and emulate, replicate what you’re doing with your human audience. It’s really simple.
Seth Goldstein: It is. And people overthink it way too much.
Jason Barnard: Yep, definitely. We don’t overthink it. We keep it that simple. It’s the three phases. Understandability, credibility and deliverability. Brand and marketing, packaged as SEO for the machines. Walk the walk with the audience. The machines will simply replicate it. Simple as that. The difference that we have when we’re working for our clients is we’ve got a database of 2 billion data points that allows us to identify exactly what you need to do and in what order.
Seth Goldstein: Love it.
