The 12 Concrete Results of Implementing The Kalicube Process

The 12 concrete results of implementing The Kalicube Process™ are listed below. 

Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions for achieving these results.

• 1. A Brand-Aware Homepage.
• 2. A Meaningful Website Structure that is User and Google Friendly.
• 3. Improved Website UX on Key User-Centric Pages.
• 4. An Engaging and Effective Social Media Strategy.
• 5. An Engaging and Effective Video Strategy.
• 6. A FAQ Strategy That Serves Clients, Prospects, and SEO.
• 7. A Meaningful Customer Voice Strategy. 
• 8. A Highly Focused Topically Relevant Content Strategy.
• 9. A Public Relations/Outreach Strategy.
• 10. A Knowledge Panel on Your Brand SERP.
• 11. Pride of place in Generative AI.
• 12. An SEO strategy that keeps on giving.

What is The Kalicube Process?

The Kalicube Process is a proprietary methodology for implementing a holistic, brand-first digital marketing strategy. It is engineered to control a brand’s narrative across its entire digital ecosystem and drive business results in both traditional search and modern AI Assistive Engines like Google, ChatGPT, and Perplexity. The process is not a collection of short-term tactics; it is a future-proof strategy that treats every digital action as a vital part of educating algorithms about your brand.

At Kalicube, we apply this process using data from Kalicube Pro, our proprietary software that has been collecting data since 2015. Today, it tracks over 9 Billion data points and more than 70 million brands. This intelligence allows us to create a laser-focused digital brand strategy that is fast, efficient, and effective at driving brand-driven revenue. When we applied this approach to our own business, our revenue increased sixfold between 2021 and 2024.

Pro Tip: We focus on revenues and profits. The Kalicube Process naturally delivers phenomenal growth in organic traffic as a byproduct of a solid brand strategy. Kalicube has grown its own organic traffic by +330% year on year.

The 12 Concrete Business Outcomes of The Kalicube Process.

Implementing The Kalicube Process delivers tangible results that transform your digital presence from a passive collection of assets into a powerful engine for business growth. These are the 12 concrete outcomes you can expect.

1. A Perfectly Controlled “Digital Business Card.”

• Visible KPI: Your brand’s homepage ranks #1 for its name with a perfectly crafted title and description in search results. AI such as ChatGPT gives you the perfect AI Résumé when someone asks about you.
• Business Win: This secures the bottom of the funnel. When prospects perform a final due diligence search, they are met with a clear, confident, and on-brand message that removes friction and validates their decision to convert.
• The Kalicube ‘How’: We engineer your website to be the definitive Entity Home - the single source of truth that all algorithms trust and prioritize above all else.

2. A User-Friendly Website Structure that Converts.

• Visible KPI: Rich Sitelinks appear beneath your main website result on Google, providing a “mini-menu” to your most important pages.
• Business Win: You guide your audience directly to key conversion pages (Services, Contact, About Us) from the search results page, shortening the sales cycle and projecting a highly professional, organized image.
• The Kalicube ‘How’: By building a logical and semantically clear website architecture, we signal to search and AI which pages are most valuable to your users, prompting those engines to feature your most valuable pages.

Most of the time, fixing your website’s structural and navigational issues generates perfect Rich Sitelinks.

3. A Visually Compelling and Authoritative Brand Narrative.

• Visible KPI: Your official social media profiles rank prominently on your Brand SERP, often accompanied by a rich carousel of your latest posts (e.g., X/Twitter Boxes).
• Business Win: You dominate the conversation around your brand name, pushing down uncontrolled results and providing a real-time stream of on-brand messaging that builds audience trust.
• The Kalicube ‘How’: We align your key social profiles to act as consistent, corroborating proof of the core narrative established on your Entity Home, building immense algorithmic trust.

Note: Kalicube Pro uses data across the specific industry to identify the relevant platforms. 

4. A Visually Compelling and Authoritative Brand Narrative.

• Visible KPI: Video and Image Carousels appear on your Brand SERP, populated with your brand’s positive, high-quality visual content.
• Business Win: You control the visual narrative of your brand, showcasing your products, team, or expertise in a highly engaging format that captures attention and builds a stronger emotional connection with your audience.
• The Kalicube ‘How’: We provide proven playbooks for video and image optimization that ensure your multimedia assets are correctly understood and prioritized by algorithms.

Note: The SOP for the video strategy is part of the Done With You Service

5. Ownership of Your Audience’s Key Questions.

• Visible KPI: Your brand’s content consistently appears in the “People Also Ask” (PAA) boxes and AI-generated answers for queries related to your niche.
• Business Win: You intercept the customer journey with direct, helpful answers, establishing your brand as the go-to expert. This builds trust early and allows you to frame the conversation around the problems you solve.
• The Kalicube ‘How’: We implement a systematic FAQ strategy that creates a comprehensive knowledge base, making your website the most authoritative source for AI Assistive Engines to pull answers from.

Note: Done With You Clients get a bespoke SOP for FAQ, but you can build one because you know your ideal clients. 

6. A Powerful Customer Voice Strategy That Builds Trust.

• Visible KPI: Positive third-party review platforms (like Trustpilot, G2, etc.) rank prominently on your Brand SERP.
• Business Win: You provide powerful, independent social proof that builds confidence in prospects at the critical consideration stage, validating their decision to engage with you.
• The Kalicube ‘How’: Our process identifies the review platforms that carry the most weight in your industry and provides a strategy to encourage a steady stream of authentic, positive customer feedback.

Then, their voice on those platforms is amplified to your broader audience (including prospects) by other third-party media: Google, Microsoft, Apple, Amazon, Facebook, and Twitter.

Note: Done With You Clients get a bespoke SOP for voice strategy. 

7. Topical Authority That Drives New Discovery.

• Visible KPI: Your brand begins to appear in non-branded, top-of-funnel searches related to the problems you solve.
• Business Win: You attract new, high-intent audiences who are actively searching for solutions, not just your brand name. This expands your market reach and fills the top of your acquisition funnel with qualified prospects.
• The Kalicube ‘How’: We build a deep ecosystem of content around your core topics, proving your expertise to algorithms and making you their preferred source for recommendations.

8. A Digital PR Strategy That Builds Algorithmic Proof.

• Visible KPI: Positive, on-message articles and interviews from authoritative third-party media outlets appear on your Brand SERP.
• Business Win: You gain independent validation of your brand’s credibility, which is highly persuasive to both human audiences and AI algorithms. This earned media builds trust and enhances your reputation.
• The Kalicube ‘How’: We provide you with a strategic Digital PR and outreach program focused on securing placements that not only reach your audience but also serve as powerful, corroborating proof points for algorithms.

9. The Founder Brand Advantage That Amplifies Trust.

• Visible KPI: A rich Knowledge Panel for the founder/CEO appears in search, explicitly linked to the company’s Knowledge Panel.
• Business Win: The founder’s personal credibility and authority are algorithmically transferred to the corporate brand, building immense trust with investors, partners, and enterprise clients.
• The Kalicube ‘How’: We simultaneously optimize the personal and corporate brand entities, ensuring they create a symbiotic relationship where each strengthens the other in the eyes of the algorithms.

10. A Factual Knowledge Panel That Commands Authority.

• Visible KPI: Google awards your brand a rich, accurate, and stable Knowledge Panel.
• Business Win: This acts as Google’s “stamp of approval,” immediately establishing your brand as a verified and credible entity. It is the factual foundation for all AI-generated answers, ensuring the story AI tells about you is accurate.
• The Kalicube ‘How’: We systematically educate Google’s Knowledge Graph by providing a clear source of truth and a web of corroborating evidence, making the generation of a Knowledge Panel a predictable outcome.

11. A Positive and Accurate Narrative in Generative AI.

• Visible KPI: Your brand is accurately and positively represented in AI Overviews and AI Résumés from platforms like Google, ChatGPT, and Perplexity.
• Business Win: You control the brand narrative in the new conversational funnels. This ensures AI recommends your brand as the trusted solution, directly driving high-quality leads and opportunities.
• The Kalicube ‘How’: This is the cumulative result of the entire process. By building a clear, credible, and deliverable digital ecosystem, you proactively educate the AI on the story you want it to tell.

Google’s AI top rates us for one of our core services because we bake in Generative AI.

12. A Future-Proof Digital Strategy That Keeps on Giving.

• Visible KPI: A stable, resilient, and consistently positive Brand SERP that is difficult for competitors or negative events to disrupt.
• Business Win: You create a durable, long-term competitive advantage - an Algorithmic Confidence Moat - that protects brand equity and delivers compounding returns on your investment.
• The Kalicube ‘How’: By focusing on a brand-first, foundational strategy (AIEO and GEO) rather than short-term tactics, the process builds an asset that grows in value and becomes more defensible over time.

Note: Kalicube is not an SEO agency. We are a digital marketing agency.

A 2-Year Example of The Kalicube Process in Action

Kalicube launched the website, kalicube.com, in May 2021 and implemented The Kalicube Process from day one. By the end of year one, we had increased leads, sales, and revenues by 25% year on year. In year two, we increased leads, sales, and revenues by a further 60%. By year four, revenues had increased sixfold.

What do clients say about The Kalicube Process? Watch now >>

Your Options for Implementing The Kalicube Process

If you’re concerned about controlling and optimizing your brand presence and revenue generation in the new era of search, The Kalicube Process is the solution you need. 

Get started with The Kalicube Process using the options below.

1. Do it yourself. Follow the DIY Guide for businesses or personal brands, access our free learning resources, or read Jason’s “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.

2. Start a Done With You Service. The team at Kalicube works with you to implement The Kalicube Process for your business – working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round. Book a call with Jason today.

Learn more about The Kalicube Process