What are the Best Social Platforms for a Successful Digital Marketing Strategy?

Which social platforms rank best on branded queries gives an amazing insight into which platforms are most powerful in any given industry. Social media platforms that rank well across an industry demonstrate: 1) high audience engagement and 2) Google’s positive perception of that engagement. By looking at the visibility of different social platforms in your industry you can identify the most relevant strategies. By looking at which social platforms rank on your own Brand SERP, you can easily analyse and understand the strengths and weaknesses of your existing strategy. Simple.

Choosing the Right Social Platform

The social platforms that dominate in any given industry varies enormously. Kalicube has the data that allows us to identify the platforms that dominate for a given entity type (person, company, product….) for any industry in any country.

As an example, if you’re working very hard on a specific social platform such as LinkedIn and it doesn’t rank when your audience google your brand name, there are two possibilities. That is a negative critique of your strategy: it might be a sign that you’re not doing a great job on that social platform, despite your efforts. In this case, should start looking at why your audience are not engaging. If you see that your audience IS engaging with your content on that platform, then the question you need to ask is “Why can’t Google see that they are engaging?”

Either way, if you are investing time and effort into a social platform and it is not ranking on your Brand SERP, then you need a rethink.

Of course, there is a third possibility: that you are focusing on the wrong platform and your audience is simply not present on that platform. For example, with a niche B2B offer such as Kalicube, I would obviously be wasting my time on TikTok. But there are some less obvious ones, and that is where Kalicube Pro data helps enormously. For example, in the literary world, LinkedIn is weak because it’s B2B. Facebook isn’t particularly strong either (surprisingly). Twitter is the #1 player and that is where a writer might want to focus their efforts.

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