The Claim, Frame, Prove Blueprint: Engineering Your Narrative Across First, Second, and Third-Party Websites
The Claim, Frame, Prove framework maps directly and intentionally onto the three types of websites (First, Second and Third Party Websites). This is how The Kalicube Process™ systematically uses each part of a brand’s Digital Brand Ecosystem to build a coherent and authoritative narrative for algorithms.
Here is the breakdown of how they work together:
1. Claim on First-Party Websites
The Claim is the foundational act of stating the brand’s core truth. This action takes place on the assets you fully own.
- Execution: The claim is made on your First-Party Website, focussing first on the page designated as the Entity Home. This is where the brand makes its definitive, factual statements about who it is, what it does, and who it serves. It is the act of authoring your own Factual Genesis Block.
2. Frame on First- and Second-Party Websites
The Frame is the process of presenting your claim with consistent context and narrative across all the digital properties you control.
- Execution: The narrative is framed across your entire First-Party Website and, crucially, is echoed consistently on all your Second-Party Websites. On platforms like your official LinkedIn, X (formerly Twitter), and Crunchbase profiles, you have full editorial control to ensure your bios and descriptions use the same language and “frame” the initial claim in a way that is perfectly aligned with your core brand story.
3. Prove on Third-Party Websites
The Prove step is about substantiating your claim with independent validation, which builds Algorithmic Confidence.
- Execution: The proof is established almost exclusively on Third-Party Websites. These are the independent sources you do not control - such as news articles, media mentions, industry reviews, and reputable directories. When these authoritative external sources repeat and validate the facts you have claimed and framed on your first- and second-party assets, they provide the powerful, third-party corroboration that an AI Assistive Engine needs to believe your narrative is true.
