Discover the Limits of Machine Learning in SEO with Jason Barnard

How to integrate SEO into your digital strategy May 4, 2021

Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this video interview, Jason explains the limited ability of machine to understand poetry, humour, and irony (three examples that Google cannot easily decipher). And how we should simply need to adapt our writing to accommodate this limitation.

00:00 Jason Barnard
00:17 Limits of machines


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.