Getting a PAA Result on Brand SERP

Three Great Reasons Why You Should Control PAA Questions on Your Brand SERP

Jason Barnard offers this course for Optimising for People Also Ask

The Importance of Protecting Your Trademark in Google Ads

Triggering a Sitelinks Search Box in Google Brand SERP

The #10 Rules of Image SEO for Image Carousels

Jason Barnard offers this course for making the most of rich elements / SERP features on a Brand SERP >>

Definition of Leapfrogging in SEO

Jason Barnard offers this course for ORM / removing negative content from your Brand SERP >> If you want to learn more about other strategy used other than leapfrogging, check out this Article

Controlling the Contents of a Knowledge Panel

Top Tips: Claim the Knowledge Panel, then you will be able to ask Google to update some information. Submit suggested changes using the “feedback” link under the knowledge panel. Provide clear information on the “About” page on the official website (Entity Home). Link all profile pages back to the Entity Home. Link out to all […]

Google’s concept of Rich Sitelinks in Brand SERP

How does it work? Google chooses between 4 and 10 pages that it feels are most relevant and useful to the user according to their context. That context consists of many factors, including the geo-location of the user, their search history, the type of device, and historical data from the pool of searches on your […]

Entity Home in SEO: Explainer

The importance of the Entity Home This is the first step, and it’s the most important. The goal is to get Google to recognize a webpage that you control, as the ‘Entity Home’. Once you can do that, it becomes much easier to trigger a knowledge panel and to manage that knowledge panel. This is […]

Brand Digital Ecosystem Definition

Plus: how does your brand’s digital ecosystem tie into Brand SERP.