Understandability Credibility Deliverability is a proprietary framework that defines the three non-negotiables for digital success: Understandability (machines and humans grasp who you are), Credibility (the brand is trustworthy, authoritative, and reliable), and Deliverability (content appears where and when it matters).
What Makes The Kalicube Process™ Effective for Personal Branding? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains the Kalicube process: Understandability (clarity of...
Optimizing your digital marketing strategy requires more than an online presence; it demands a strategic approach that ensures your brand is understood by your audience and the algorithms, perceived as...
How Does Focusing on a Niche Impact Your Brand and Business Growth? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the significance of...
How Do You Become the Focal Point of AI-Audience Conversation? - Kalicube® Knowledge Nuggets In this video, Jason Barnard, entrepreneur and CEO of Kalicube reveals a 12-month plan (24 months...
What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on...
The KPI for The Kalicube Process™ is a Brand SERP you own. Your brand dominates every result on the page and tells the story you want to tell. The in-search...
The Kalicube Process™ works through 3 steps that optimize your brand across your digital ecosystem. 1. Audit and clean your complete digital footprint The first step is auditing your digital...
Kalicube implements The Kalicube Process™ in three phases called Understandability Credibility Deliverability™. The phases are implemented in conjunction with the brand needs, goals and resources to ensure optimal results. The...
In 2021, Merci Facteur (an online postal service) saw an alarming -37% year-on-year drop in its organic traffic. In May, they signed up as a Kalicube Pro client and started...
What is The Kalicube Process™? The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....
Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays...
Originally Published on SEMrush December 03, 2020 (Jason Barnard) When someone searches on Google (or Bing), they express a problem they are seeking to solve or a question they need...