In this article you will learn how to turn Google’s Search Engine Results Page to your advantage when devising your digital marketing strategy. What is SERP in Digital Marketing? SERP...
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
Introduction to the Review – a Presentation of the Platform (See below for the jump links to the sections of the article) Kalicube Pro™ is the unique, and only Brand...
Introduction Who is Kalicube®? Kalicube® is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the...
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
In this article, you will learn more about Related Searches (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Related Searches in SEO? Simple Definition of...
Google Updates in 2021 and What To Expect in 2022 with Lily Ray 14 December 2021 at 17 H CEST (Paris) In this clip, Jason Barnard (The Brand SERP Guy®)...
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people...
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Originally Published on SEMrush December 03, 2020 (Jason Barnard) When someone searches on Google (or Bing), they express a problem they are seeking to solve or a question they need...
Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a...
In this packed session, you’ll get a deep dive into the impact of SERP features on different verticals within the UK SERPs and an overview of the types of SERP features that...
Kalicube® is the only company in the world that offers Brand SERP / Online Reputation Management services at this level: driven by data (500 million datapoints) and backed by 10 years of experience with no shortcuts, no spam and no risk of Google penalties… Kalicube can do any or all of the following for you:...
The Fundamentals of Brand SERPs for Business by Jason Barnard Get This $16 Amazon Bestseller for FREE (Yes, really - 100% free, no catch.) Inside, you’ll discover: Dozens of amazing reviews. Read them >> Your brand is your biggest asset in business, so you need your Brand SERP to represent it accurately. See all formats...