Search Engines

Video content is a cornerstone of effective branding and marketing strategies because it conveys messages in a more relatable and engaging manner. Platforms like YouTube, TikTok, and Instagram mean video...

Leveraging omnichannel content design in digital marketing is a strategic approach beyond traditional marketing channels, ensuring your content is tailored for every interaction point in a customer’s journey. Content strategist...

The “perfect click” is the moment a user clicks on the answer or solution the searcher was looking for. The perfect click ends the search session because the user is...

People now expect things in life, especially online experiences, to be handed over easily without much effort on their part. If something seems too complicated or confusing, they are prone...

Marketing doesn’t need to be complicated ; it can be a clear path leading straight to success if you know which turns to take.  And It all starts with laying...

A Local Business Knowledge Panel is a feature that provides key information about your local business directly in Google’s search results.  Google generates a Local Business Knowledge Panel and includes...

What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically...

How Podcasting Develops Know, Like and Trust? – Kalicube® Knowledge Nuggets In this short video clip, Alex Sanfilippo explains how podcasting helps with Branded Search. Alex gives valuable insights on...

When you search for a name on Google, you might expect to see a concise box of information known as the Knowledge Panel pop up alongside the search results. This...

What is the Brand SERP Tipping Point? The Brand SERP Tipping Point is the moment when Google’s presentation of an entity accurately represents the brand message when people google the...

The subtitle “Writer” replaced “SEO” in Google Knowledge Panels for SEO professionals in September 2023. Google made very few exceptions to the change from SEO to Writer as it rolled...

A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and...

The Kalicube Process™ is the ideal brand-focused digital marketing strategy - designed from the ground up with Generative Engine Optimization (GEO) for AI Assistive Engines like ChatGPT, Gemini, and Perplexity baked into every stage. It works for individuals and companies across all industries. However, certain industries gain especially high value from Kalicube’s premium services, which...

Effective Date: 16 May 2025Last updated: 17 May 2025 Kalicube® is committed to protecting its intellectual property while empowering certified professionals and partners to use its brand assets appropriately. This page outlines the trademarks owned by Kalicube, permitted use cases, and restrictions. Registered & Claimed Trademarks The following terms are protected under trademark law and...

Global recognition firmly establishes Jason Barnard as a significant entrepreneur, a leading digital marketer and specialist, and a respected industry leader, particularly in the critical areas of brand management in search and the evolving landscape of Artificial Intelligence. His foundational work, prominent industry presence, and innovative contributions provide compelling evidence of his impact and standing....

Corporate Digital Strategies Corporate Digital Rebranding Services We make corporate rebranding precise and profitable. Whether you’re changing your name, rebranding after a merger, or updating your market position, our data-driven approach ensures customers can find you, trust you, and continue buying from you. Protect Your Revenue During a Company Name Change Across the internet, potential...

Corporate Digital Strategies Corporate Brand Optimization in Search and AI Imagine if every time someone searched for your brand name, they saw exactly what they needed to move forward with confidence. Your correct business information. Your authentic brand story. Your compelling value proposition. No confusion, no hesitation – just a smooth progression from search to...

Personal Brand Strategy Optimizing your personal brand in search and AI (service) Get visible, influence the right people, and stop leaving money on the table, it’s time to start building your brand or get intentional about your current brand-building activities. Your personal brand is your most valuable asset, and you need to own it. Shape...

Personal Brand Strategy Personal Reputation Management Services: Shape Your Online Narrative About You Ensure search engines like Google and ChatGPT confidently display accurate and prominent information about you or your business. Done With You Online Reputation Management The Kalicube Process™ leapfrogs negative content by optimizing your current content and assets to build a positive, consistent,...

Personal Brand Strategy Rank on ChatGPT and AI Search Results: Get AI talking about your Business and Brand Teach ChatGPT and other AI platforms to understand, include, and recommend your brand in conversations with its users. It’s easier than you think because the machines work the same way as Google. Done With You AI Ranking...

Personal Brand Strategy Personal Rebranding and Name Change: Redefine Your Identity Online Stop letting an outdated name bury your potential. Start your personal rebrand with a name change today. Done With You Personal Rebrand Using The Kalicube Process™ Your name is more than just a label - it’s your identity, reputation, and the gateway to...

Leanne Summers is a writer and digital brand strategist. Leanne helps businesses realize their commercial potential by harnessing the power of compelling content and brand authenticity that resonates with audiences and search engines.

Your Brand is what Google and AI say it is Don’t leave your most valuable asset in the hands of the machines. Learn More About The Kalicube Process™ >> What Happens When You Trust Us? Imagine what you can achieve in just two years with your optimised Brand SERP and Knowledge Panel. Why Business Leaders...

About Kalicube What we do Kalicube makes your online brand representation irresistible to potential customers. When potential customers google your name, you want the search results to convert lookers to bookers, right? Kalicube empowers companies and individuals to control how their brand appears across the digital landscape, attract the right customers, educate Google, and end...

Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...

Invite Jason Barnard to Guest on Your Podcast Looking for a Great Guest for Your Podcast? What can you talk about with Jason Barnard? Knowledge Panels SEO / Digital Marketing Strategy From Search Engines to Answer Engines to Assistive Engines: Where AI is Taking Google, Bing and Apple Google is a child. How we can...

Kalicube Solutions What Are You Looking For? Are you looking for something where we do most of the work for you, or are you looking for an action plan that you then execute? Choose How We Can Help with Your Personal Brand Get a Knowledge Panel Make an unforgettable first impression and continuously drives qualified...

The Fundamentals of Brand SERPs for Business by Jason Barnard Get This $16 Amazon Bestseller for FREE (Yes, really - 100% free, no catch.) Inside, you’ll discover: Dozens of amazing reviews. Read them >> Your brand is your biggest asset in business, so you need your Brand SERP to represent it accurately. See all formats...

Personal Brand Strategy Get a Google Knowledge Panel and Maximize Your Reputation Online A Knowledge Panel is the foundation of any digital marketing and personal brand strategy because it’s Google’s stamp of approval, signaling to the world - and AI - that you’re a verified brand deserving attention. Kalicube Done With You Google Knowledge Panel...