Search Engine Optimization

Jason Barnard’s recent Google SERP for his name (“Jason Barnard”) shows a fascinating development in Search Engine Optimization and Digital Marketing. Jason’s AI-generated image climbed to a prominent position in...

Google’s Knowledge Graph had a significant algorithm update in July and August 2019. The Knowledge Graph algorithm update is called Budapest. The Budapest Update resulted in massive fluctuations in resultScores...

E.E.A.T is Googlespeak for credibility divided into 5 components: Experience, Authority and Trustworthiness. NEEATT is Kalicube’s extended version of E.E.A.T split into 7 components as described below. What is N.E.E.A.T.T?...

What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on...

What does ‘Pseudo-Wiki’ mean? A Pseudo-Wiki on Google is an online encyclopedia or directory miming trusted wiki sources, such as Wikipedia, DBpedia, and Wikidata. Pseudo-wikis on Google replicate the format...

What are Entity Signals?  Entity signals on Google refer to the signals or indicators that Google’s algorithms use to identify and understand the entities presented in web content. An entity...

Why does my company needs to have a Knowledge Panel? Your company needs a Knowledge Panel because it dominates the most valuable real estate on the search results. It’s the...

What is Entity Corroboration “Spring Clean”? Entity Corroboration occurs when search engine algorithms process the information about a specific entity and verify and confirm the information with several trusted, authoritative...

What is Passage Indexing? Passage indexing is a Google search feature that allows Google’s algorithms to not just consider entire web pages for relevance to a search query but also...

The 12 concrete results of implementing The Kalicube Process™ are listed below.  Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions...

What are Active Mentions and Persistent Mentions? Active or persistent mentions are continuous and repeated references to a brand, person, or entity within various texts or contexts.  These mentions can...

The Kalicube Process™ works through 3 steps that optimize your brand across your digital ecosystem.  1. Audit and clean your complete digital footprint The first step is auditing your digital...

Your brand is what Google and AI say it is Are you prepared to leave your most valuable asset in the hands of the machines? With Kalicube, your brand is safe today and you’ll be ready for the future. Take control now! What is Kalicube? Kalicube is a groundbreaking digital marketing agency that helps the...

Your Brand is what Google and AI say it is Don’t leave your most valuable asset in the hands of the machines. Learn More About The Kalicube Process™ >> What Happens When You Trust Us? Imagine what you can achieve in just two years with your optimised Brand SERP and Knowledge Panel. Why Business Leaders...

About Kalicube What we do Kalicube makes your online brand representation irresistible to potential customers. When potential customers google your name, you want the search results to convert lookers to bookers, right? Kalicube empowers companies and individuals to control how their brand appears across the digital landscape, attract the right customers, educate Google, and end...

Kalicube is a premium Digital Branding Consultancy for entrepreneurs in the AI era. Leveraging 3 billion data points, Kalicube gives entrepreneurs unprecedented control over how they’re represented to decision-makers online through visible, influential personal brands that open doors rather than close them. Jason Barnard is CEO and Founder of Kalicube. Products and services offered by...