Search Engine Optimization

Search Engine Optimization

Factual definition

Search Engine Optimization (SEO) is the practice of packaging a brand’s message and content in a way that is attractive to search engines, making it simple for them to find, understand, and recommend as the best solution to their users’ problems.

Posts tagged with Search Engine Optimization

Improve the Search Results for Your Name with Kalicube

Do you want more for leads, sales, or stages (speaking gigs, podcast guest opportunities, articles, and media exposure)? The search results for your name are a digital handshake that greets...

AIAssistive EnginesBing+43 more
Jun 5, 2024 Bernadeth Brusola

Knowledge Vault Update: A Period of Unprecedented Volatility

Google’s Knowledge Vault ( former Knowledge Graph) has always been a cornerstone of how search and assistive engines understand and display information about entities across the web.  Traditionally, the Knowledge...

Assistive EnginesBusinessCompany+18 more
May 23, 2024 Bernadeth Brusola

Knowledge Panels for Brand Authority   

Establishing a prominent online presence requires more than a strong brand - it demands authority and trust. One of the most effective ways to achieve this is through Google Knowledge...

Authoritative SourcesBingBrand+33 more
Feb 21, 2024 Bernadeth Brusola

Search Engine Marketing: What You Need to Know

In today’s digital landscape, visibility is everything. Unfortunately, simply having a website isn’t enough. In this article you will learn what Search Engine Marketing (SEM) is all about and its...

BrandBrand AwarenessBrand SERP+26 more
Feb 9, 2024 Editorial Team

Focus Entity in SEO: What You Need To Know

A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and...

BingBrandBrand SERP+25 more
Jan 1, 2024 Bernadeth Brusola

How to Use the Kalicube Process to Grow a Company in an Expanding Market

The Business Challenge The company was in an emerging market, struggling with its online visibility. The business had a huge opportunity to capitalize on the lack of competition but needed...

BrandBrand SERPBranded Search+19 more
Dec 28, 2023 Leanne Summers

Early Image Selection Shapes Google’s Crawling and SERP Outcomes

Jason Barnard’s recent Google SERP for his name (“Jason Barnard”) shows a fascinating development in Search Engine Optimization and Digital Marketing. Jason’s AI-generated image climbed to a prominent position in...

AIDigital MarketingEntity+16 more
Dec 22, 2023 Jean Marie Laurente

Google Knowledge Graph Algorithm Update 2019 ( Budapest)

Google’s Knowledge Graph had a significant algorithm update in July and August 2019. The Knowledge Graph algorithm update is called Budapest. The Budapest Update resulted in massive fluctuations in resultScores...

AIAI SearchAmazon+35 more
Dec 19, 2023 Bernadeth Brusola

N.E.E.A.T.T: Things You Need To Know

E.E.A.T is Googlespeak for credibility divided into 5 components: Experience, Authority and Trustworthiness. NEEATT is Kalicube’s extended version of E.E.A.T split into 7 components as described below. What is N.E.E.A.T.T?...

AIAlgorithmic TrinityBrand+22 more
Sep 21, 2023 Jason BARNARD

Darwinism in Search: 10 Blue Links to Generative AI

What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on...

AIAnswer BoxesBing+56 more
Sep 15, 2023 Leanne Summers

Pseudo-Wikis on Google: Everything You Need To Know

What does ‘Pseudo-Wiki’ mean? A Pseudo-Wiki on Google is an online encyclopedia or directory miming trusted wiki sources, such as Wikipedia, DBpedia, and Wikidata. Pseudo-wikis on Google replicate the format...

AIAI-DrivenBrand+25 more
Sep 15, 2023 Bernadeth Brusola

Entity Signals on Google: What You Need To Know

What are Entity Signals?  Entity signals on Google refer to the signals or indicators that Google’s algorithms use to identify and understand the entities presented in web content. An entity...

BrandBrand SERPBrand SERP Optimization+27 more
Sep 14, 2023 Bernadeth Brusola
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Kalicube - Your Brand is what Google and AI say it is

Your brand is what Google and AI say it is Are you prepared to leave your most valuable asset in the hands of the machines? With Kalicube, your brand is safe today and you’ll be ready for the future. Take control now! What is Kalicube? Kalicube is a groundbreaking digital marketing agency that helps the...

AIAI Assistive Engine OptimizationAssistive Engine Optimization+53 more
Oct 26, 2024 Katrina Bonete

Kalicube

Your Brand is what Google and AI say it is Don’t leave your most valuable asset in the hands of the machines. Learn More About The Kalicube Processâ„¢ >> What Happens When You Trust Us? Imagine what you can achieve in just two years with your optimised Brand SERP and Knowledge Panel. Why Business Leaders...

AIAI SearchAmazon+44 more
Apr 10, 2024 Katrina Bonete

About Kalicube

About Kalicube What we do Kalicube makes your online brand representation irresistible to potential customers. When potential customers google your name, you want the search results to convert lookers to bookers, right? Kalicube empowers companies and individuals to control how their brand appears across the digital landscape, attract the right customers, educate Google, and end...

AIAI Assistive EnginesAI-Driven+48 more
Dec 23, 2023 Editorial Team

About Kalicube: Premium Digital Branding Consultancy

About Kalicube Kalicube is a premium Digital Branding Consultancy for entrepreneurs in the AI era. Leveraging 9.4 billion data points, Kalicube gives entrepreneurs unprecedented control over how they’re represented to decision-makers online through visible, influential personal brands that open doors rather than close them. Jason Barnard is CEO and Founder of Kalicube. Team Kalicube Team...

AIBrandBranding+24 more
Oct 29, 2023 Jason BARNARD