Darwinism in Search: 10 Blue Links to Generative AI
What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on…
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines.
Passage Indexing in SEO: What You Need To Know
What is Passage Indexing? Passage indexing is a Google search feature that allows Google’s algorithms to not just consider entire web pages for relevance to a search query but also…
Active Mentions and Persistent Mentions: Everything You Need To Know
What are Active Mentions and Persistent Mentions? Active or persistent mentions are continuous and repeated references to a brand, person, or entity within various texts or contexts. These mentions can…
Dominant KGMID in Google: What You Need To Know
Every Google Knowledge Panel has a KGMID (Google Knowledge Graph ID) identifier. It is a unique identifier for every entity in Google’s Knowledge Graph. A Google Knowledge Panel is the…
Target KGMID: What You Need To Know
What is a Target KGMID, and what does it stand for? A Target KGMID is the Knowledge Graph Machine Identifier a brand focuses on in its search engine optimization (SEO)…
Context of Credibility in SEO: What You Need To Know
What does Credibility mean? Credibility is how trustworthy, reliable, and authoritative a source or content is. In the context of Google and search engine optimization (SEO), credibility is how believable…
How to Become Confidently Visible (Joyan Chan and Jason Barnard)
Positioning Yourself for Success – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Joyan Chan explains how Confident Visibility can help with Branded Search. Joyan gives valuable…
The Kalicube Process Gives You SEO Results
What is The Kalicube Process? The Kalicube Process is a set of steps designed by Kalicube Pro to educate search engines about a business’s Brand. It is a strategy that…
Entitization in SEO: What You Need to Know
What is Entitization in SEO? Entitization in SEO means Google’s Algorithms explicitly understand and recognize an entity as important. When Google recognizes your entity, it lists the entity in its…
How to Build a Robust Brand Identity Online When You Have a Common Name
Google is the primary information portal in the digital ecosystem. As its algorithms grow smarter, Google regularly updates Knowledge Panels to reflect its understanding of relationships between people and businesses…
How to Grow Organic Rankings with Brand? (Kaspar Szymanski and Jason Barnard)
Integrating Brand SERP Optimization into Your SEO Strategy – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Kaspar Szymanski explains the importance of integrating Brand SERP optimization…
Knowledge Sources in Entity SEO: What you need to Know
What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In…