Comparison of SEO and SERP
In this article, you will learn the differences between SEO (Search Engine Optimisation) and SERP (Search Engine Results Page). What Is the Difference Between SEO and SERP? SEO is an…
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines.
Entity Home in SEO: What You Need to Know
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,…
Darwinism & Google SERPs As Product: Revisiting How Search Works
Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays…
Discover What Drives Traffic for a Podcast with Jason Barnard
Brand SEO and SERP for Podcasts with Jason Barnard July 29, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel…
9 Helpful Rules for Building Leadership Experiences for Content Marketers with Teodora Petkova
How the Semantic Web, Content and Data Work Together with Teodora Petkova 13 July 2021 at 17 H CEST (Paris) Teodora Petkova is a content writer who loves the semantic…
Learn Why Webinars Is a Great Tool for Influencer Marketing with Anton Shulke
Using Webinars for Marketing… specifically Influencer Marketing July 2, 2019 Anton Shulke is a livestream production manager since 2015. In this video interview with Jason Barnard, he talks about why…
Why Anton Shulke Organizes Webinars for Semrush
Using Webinars for Marketing… specifically Influencer Marketing July 2, 2021 Anton Shulke is a livestream production manager since 2015. In this video interview with Jason Barnard, he explains why he…
Why Anton Shulke Thinks Webinar Is the Best Influencer Marketing Tool There Is
Using Webinars for Marketing… specifically Influencer Marketing July 2, 2019 Anton Shulke is a livestream production manager since 2015. In this video interview with Jason Barnard, he explains why he…
Find Out Which Group of People or Audience You Need to Prioritize in Webinars with Anton Shulke
Using Webinars for Marketing… specifically Influencer Marketing July 2, 2019 Anton Shulke is a livestream production manager since 2015.In this video interview with Jason Barnard, he tells us which group…
Who Sees Your Google Business Card? Your Best Audience!
Strategic Approach to SEO With Jason Barnard By No Hacks Marketing June 8, 2021 In this video on No Hacks Marketing with Slobodan Manić, Jason Barnard explains what he means…
Knowledge Panels: Can you Build Them? Or Can They Only be Claimed?
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this clip with Yaag Ganesh on The ABM Conversations, Jason explains that it is possible to create a knowledge…
Why Google’s People Also Search For (PASF) is a Major Misnomer
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this clip with Yaag Ganesh on The ABM Conversations, Jason talks about comparable positioning using the Knowledge Panel, and…