Rich Sitelinks
Rich Sitelinks
Description
Enhanced, structured links appearing beneath a brand’s homepage in the SERP, guiding users to high-value internal pages and reflecting Google’s confidence.
The Rich Sitelinks definition
These are enhanced, structured links that appear beneath a brand's homepage in the SERP, guiding users to high-value internal pages. They reflect Google's confidence in a site's structure and relevance.
How Jason Barnard uses Rich Sitelinks definition
We structure websites and navigation so Google can confidently generate sitelinks. We also ensure semantic consistency across the Entity Home and internal pages to reinforce site authority.
Why Rich Sitelinks matters to digital marketers
They provide instant credibility and deeper engagement by taking up more real estate and improving user experience. If you don't have them, it suggests your brand isn't fully understood or trusted by the algorithm.
Posts tagged with Rich Sitelinks
Digital Brand Management With a Unique Brand Name
Introduction Who is Kalicube®? Kalicube® is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the...
Digital Brand Management With a Keyword Focussed Brand Name
Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working...
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study
Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a...
Why Focus on Users’ Brand Queries and Pull Queries
Kalicube® Tuesdays with Tim Soulo and Jason Barnard 22 March 2022 at 11 H CET (Paris) In this short video clip, Jason Barnard explains the importance of “Pull Queries or...
Rich Sitelinks in SEO: What You Need To Know
In this article, you will learn more about Rich Sitelinks (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Rich Sitelinks in SEO? Simple Definition...
Sitelinks in SEO: What You Need To Know
In this article, you will learn more about Sitelinks (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Sitelinks in SEO? Simple Definition...
The First Easy Win to Optimise on a Brand SERP
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people...
The Importance of Rich Sitelinks in Google SEO
Why Are Rich Sitelinks Important in SEO? Rich Sitelinks are fundamentally important in one’s overall SEO strategy because they are obviously useful to users, and a great way for Google...
Triggering a Sitelinks Search Box in Google Brand SERP
How do I Get a Sitelinks Search Box in my Brand SERP? Google only adds the search box to the Rich Sitelinks on your Brand SERP when it thinks that...
Google’s Concept of Rich Sitelinks in Brand SERP
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results...
Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...