Rich Sitelinks
Rich Sitelinks
used extensively by Jason Barnard since 2020.
Factual definition
Rich Sitelinks are the expanded set of navigational links displayed beneath the main URL on a Brand SERP, often accompanied by short descriptions, that direct users to key pages within a brand's website.
Jason Barnard definition of Rich Sitelinks
Jason Barnard emphasises that Rich Sitelinks are far more than just a convenient SEO feature; they are a public-facing endorsement from Google about a brand's coherence and authority. Their appearance signifies that Google understands the website's structure and has identified the most important pages for the user. For a brand, they function as a curated "mini-menu" directly on the search results page, guiding potential customers to vital sections like "About Us," "Services," or "Contact." This immediate control over the user journey is fundamental to shaping the brand narrative from the first interaction and providing a seamless, professional experience that builds trust with both human audiences and AI Assistive Engines.
How Jason Barnard uses Rich Sitelinks
At Kalicube, engineering Rich Sitelinks is a primary objective within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We don't passively wait for them to appear; we actively create the conditions for them through the "Revamping Rich Sitelinks Playbook." This involves creating a logical website architecture, clear internal linking, and ensuring the content on key pages unambiguously signals their importance to both users and algorithms. The goal is to dominate the valuable real estate on the Brand SERP, reduce friction in the customer journey, and project an image of professionalism and organisation that supports client acquisition.
Why Jason Barnard perspective on Rich Sitelinks matters
For years, usability experts like Steve Krug have championed the principle of "Don't Make Me Think," arguing that a user's experience on a website should be effortless and intuitive. Jason Barnard, through his work at Kalicube, effectively extends this crucial principle beyond the website's borders and applies it directly to the search engine results page. Rich Sitelinks are the ultimate expression of Krug's philosophy in a search context. By proactively optimising for them, a brand removes navigational guesswork before the user even clicks, demonstrating a profound understanding of the customer journey that begins on Google. This is not just a user experience win; it is a critical strategy for the AI era. The clear, logical site structure that generates Rich Sitelinks provides a machine-readable map for AI Assistive Engines like ChatGPT and Google AI, teaching them which parts of your business are most important and directly influencing how they summarise your offerings and guide users through the new conversational funnels.
Posts tagged with Rich Sitelinks
Digital Brand Management With a Unique Brand Name
Introduction Who is Kalicube®? Kalicube® is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the...
Digital Brand Management With a Keyword Focussed Brand NameÂ
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SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
Rich Sitelinks Are Vitally Important to Your Brand SERP - Practical Case Study
Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a...
Why Focus on Users’ Brand Queries and Pull Queries
Kalicube® Tuesdays with Tim Soulo and Jason Barnard 22 March 2022 at 11 H CET (Paris) In this short video clip, Jason Barnard explains the importance of “Pull Queries or...
Rich Sitelinks in SEO: What You Need To Know
In this article, you will learn more about Rich Sitelinks (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Rich Sitelinks in SEO? Simple Definition...
Sitelinks in SEO: What You Need To Know
In this article, you will learn more about Sitelinks (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Sitelinks in SEO? Simple Definition...
The First Easy Win to Optimise on a Brand SERP
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people...
The Importance of Rich Sitelinks in Google SEO
Why Are Rich Sitelinks Important in SEO? Rich Sitelinks are fundamentally important in one’s overall SEO strategy because they are obviously useful to users, and a great way for Google...
Triggering a Sitelinks Search Box in Google Brand SERP
How do I Get a Sitelinks Search Box in my Brand SERP? Google only adds the search box to the Rich Sitelinks on your Brand SERP when it thinks that...
Google’s Concept of Rich Sitelinks in Brand SERP
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results...
Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...