Rich Elements
Rich Elements
Definition
Great Articles About Rich Elements from Kalicube and From Around the Web
Over the last decade or so, alongside those traditional blue links it has added other types of (rich) content: videos, images, recipe cards, maps, Twitter posts… Anything that is not a simple Bluelink with title and description snippet is called a Rich Element (often called SERP Features or Universal Results).
Rich Elements are enriched, often multimedia elements on the SERP. Most people in the SEO industry use the term SERP Features. At Kalicube, we prefer the term Rich Element since this term focuses on the item itself and clearly states that the element is rich (we could also say enhanced).
Recommended Articles About “Rich Elements”
- What are Rich Elements on a Google SERP?: Kalicube defines Rich Elements as anything that is not a simple Bluelink with title and description snippet or often called SERP Features or Universal Results).
- 10 Rich SERP Elements Your Can Leverage To Build Trust: Semrush offers the 10 Rich SERP Elements you can leverage to make your Brand SERP sexy.
- Visual Guide to Google SERP Features: an article from Rank Ranger providing us a well-explained visual guide to Google SERP features, both mobile and desktop, each with a brief explanation and a screenshot of it.
- Lesson on Rich Elements and how to trigger them on your Brand SERP: here is a lesson from Kalicube Academy about Rich Elements and techniques to trigger and optimise them such as Image Boxes, Twitter Boxes, Video Boxes, etc; the process of how ranking works in the context of Brand SERP; and learning the idea of shaping the anatomy of the SERP by triggering and managing Rich Elements.
- Percentage of Brand SERPs that contain each Rich Element: check out this presentation of Kalicube Pro about the percentage of Brand SERPs that contain each Rich Element.
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