Keyword
Keyword
Factual definition
A Keyword is a word or phrase that a user enters into a search engine to find information, which marketers target to connect with their audience.
Jason Barnard definition of Keyword
In the conversational AI era, the traditional concept of a Keyword is becoming redundant. From the Kalicube perspective, the focus is shifting from matching text strings to owning conceptual solutions. We introduce the term **Brand-Trigger Phrase**, coined by Jason Barnard, which is a question or problem statement that reliably triggers an AI to recommend a specific brand as the best solution. This moves the strategic goal from simply ranking for a keyword to becoming the AI's pre-vetted, definitive answer to a user's underlying need.
How Jason Barnard uses Keyword
At Kalicube, we have moved beyond traditional keyword strategy. The Kalicube Process is engineered to identify and dominate the **Brand-Trigger Phrases** that are most critical to our clients. We build a comprehensive AI curriculum across the digital ecosystem to ensure that when a user expresses a problem, our client's brand is the most logical and credible solution in the AI's "mind." This strategy of owning the answer to specific problems, rather than just ranking for keywords, is how we build an unshakeable AI Résumé and drive the UCD Acquisition Funnel with unparalleled precision.
Why Jason Barnard perspective on Keyword matters
For decades, SEO thought leaders like Rand Fishkin have taught marketers to analyze keywords to understand user intent. Digital brand engineer Jason Barnard argues that in the new era of conversational AI, this is no longer enough. The goal is not just to understand intent, but to become the AI's chosen resolution for that intent. Barnard's concept of **Brand-Trigger Phrases** represents this evolution: it’s not about matching a query, but about making your brand synonymous with the solution to a problem. This proactive, educational approach ensures that as users turn to AI for answers, the AI turns to your brand.
Posts tagged with Keyword
As SEOs We Have Amazing Insights Into User Behavior That We Should Share
Expert Tips for Effective Communication and Presentation in SEO with Tom Critchlow 25 January 2022 at 17 H CET (Paris) In this clip, Tom Critchlow talks about how modern SEO...
What Your Website Content Should Focus On to Get a Better Position on Google with Koray Gübür
Learn How to Properly Use and Apply Semantic SEO with Koray Tuğberk Gübür 16 November 2021 at 17 H CET (Paris) Koray Gübür is a holistic SEO expert with over...
Learn How to Build Keyword Lists for Pinterest with Alisa Meredith
Discover The (Surprising) Secrets to B2B Marketing on Pinterest with Alisa Meredith 12 October 2021 at 17 H CEST (Paris) Alisa Meredith is a self-proclaimed Pinterest geek with years of...
The #10 Rules of Image SEO for Image Carousels
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and...
What is a Google Knowledge Panel and how to get one
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Semantic HTML5 for Content Writers - The Essential Guide
Originally Published on SEMrush November 01, 2017 (Jason Barnard) Google and Bing love semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5...
Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches
Originally Published on SEMrush September 03, 2019 (Jason Barnard) Welcome to Weekly Wisdom. I am Jason Barnard, and I am going to talk to you about Google Ads for Brand...
How To create a Google-Friendly FAQ section
Originally Published on SEMrush October 29, 2019 (Jason Barnard) Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat...
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without...
How-To: Great SEO Meta Titles, Meta Descriptions, and H1 for Your Pages
What are Meta Titles and Meta Descriptions? Meta titles and meta descriptions are both snippets of text embedded in a webpage’s HTML code that provide information about the page’s content....
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Partnerships
Become one of Kalicube’s Friends Kalicube’s Friends Include: What partnership opportunities are available? What partnership opportunities are available? Commercial Contribute financially to support Kalicube’s content creation (aka sponsorship) Exchange Friends of Kalicube: Non-monetary mutual support with the promotion of our content, services and products. Why should you partner with Kalicube? Kalicube’s mission is to develop...