Manage Your Reputation Online with Kalicube
Managing your reputation online with Kalicube means peace of mind that your brand is stable, rich, and impervious to algorithm changes because Google understands who you are, what you do,…
Kalicube Process
The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem. The Process is simple, straightforward, and grounded in brand, marketing, and search engine optimization (and it is future-proof SEO: The Kalicube Process optimizes for Google’s AI Overviews and Bing ChatGPT right out of the box).
The Kalicube Process focuses on understanding, credibility, and deliverability for your audience and the BigTech algorithms so you can get more clients and achieve your business goals. The specific marketing strategies that work are unique to each business. You know that. And so do we. That fact is the foundation of The Kalicube Process.
What’s More Important: Your Website or Your Brand Strategy?
Imagine you’ve invested time and money into a sleek new website, but it’s not delivering the results you expected. Frustrating, right? Many businesses face this problem, but the solution may…
What is Deliverability in The Kalicube Process
Deliverability in The Kalicube Process is Phase Three of the process. Deliverability ensures that your brand’s message reaches the right audience effectively and efficiently. Achieving deliverability means creating a consistent…
What is Understandability in The Kalicube Process
Understandability in The Kalicube Process represents Phase One of the process. A KGMID listing in Google’s Knowledge Graph and Knowledge Panel for a brand is the foundation stone of any…
What Is Credibility in The Kalicube Process
Credibility in The Kalicube Process represents Phase Two of the process. Credibility demonstrates how trustworthy, reliable, and authoritative your brand or entity is perceived by your ideal customers, search engines…
Roam Unveils “The Office of Tomorrow” at Wilton’s Music Hall
Jason Barnard at Roam’s “The Office of Tomorrow” launch – live in London! Introduction On June 4th, 2024, London’s historic Wilton’s Music Hall set the stage for Roam’s launch of…
The Kalicube Process as an ORM Strategy to Quickly Suppress Negative Search Results for a Person
Challenge A well-known CEO in the United States discovered an unflattering article about him and his company on the first page of Google when people searched his name. The article…
Disambiguate Your Company Name and Personal Brand
You’re losing valuable brand power if your company name is the same as your personal name. Why? Your company and your personal brand are two distinct brands. This overlap makes…
Improve the Search Results for Your Name with Kalicube
Do you want more for leads, sales, or stages (speaking gigs, podcast guest opportunities, articles, and media exposure)? The search results for your name are a digital handshake that greets…
Reasons to Grow a Personal Brand With Kalicube
A powerful personal brand means you are visible, impressive, and credible. The benefits of a strong personal brand depend on your professional goals and include the benefits listed below. A…
Rebrand a Personal Name with Kalicube
A personal rebrand means changing your personal brand name. Kalicube makes it easy. A personal rebrand is appropriate in the situations listed below. Your name is your brand. It’s how…
Reasons to Reposition Your Personal Brand with Kalicube
The reasons to reposition your personal brand include discarding old perceptions of what you do and reflecting changes to your current status or offerings. A personal brand reposition is necessary…