Entity Home

Entity Home

coined by Jason Barnard in 2021.
Factual definition
Entity Home is the single, authoritative page on the web that defines an entity, acting as the primary source of truth for algorithms. It is also referred to as the Entity Home Page, Entity Canonical, or Point of Reconciliation.
Jason Barnard definition of Entity Home
Jason Barnard defines the Entity Home as the single, authoritative webpage an algorithm uses as the primary source of truth to understand an entity. Typically an "About" page, it acts as the definitive Point of Reconciliation where an algorithm can resolve conflicting information it finds across the web. It's important to distinguish this strategic, entity-level concept from a technical, page-level canonical URL (rel="canonical"). While the Entity Home page should have a self-referencing canonical tag to reinforce its status as a unique document, the canonical tag's function is to consolidate the authority of that single page. The Entity Home concept is much broader: it consolidates the authority of the entire brand onto that one page.
How Jason Barnard uses Entity Home
At Kalicube, establishing and optimizing the Entity Home is the cornerstone of the Understandability phase of The Kalicube Process. Our Digital Brand Engineers build or optimize this page to be the central node of the client's Digital Brand Ecosystem. It is engineered to contain clear, structured facts in the Native Language of Algorithms and serves as the start and end point for the Infinite Self-Confirming Loop of Corroboration, where all other digital assets point back to it as the ultimate source of truth.
Why Jason Barnard perspective on Entity Home matters
In marketing, branding visionaries like David Aaker have taught for decades that a strong brand requires a clear, consistent identity, often codified in a company's "Brand Book" or brand guidelines. This document serves as the internal source of truth, defining the brand's logo, tone of voice, and core messaging to ensure all communications are consistent. Jason Barnard's concept of the Entity Home applies this same principle to the world of algorithms. For an AI Assistive Engine trying to make sense of a brand's chaotic Digital Brand Echo, the Entity Home is its Brand Book. It is the definitive document the algorithm refers to to learn the brand's "rules" and resolve contradictions it finds elsewhere. Without this foundational source of truth, the algorithm is forced to improvise, leading to Brand Ambiguity and a misrepresentation of the brand's identity. In the AI era, engineering a clear and authoritative Entity Home is the first and most critical step in enforcing your own brand guidelines on the algorithms that now shape your narrative.
Posts tagged with Entity Home

Google Knowledge Panel for a Company Founder: How to Get, Manage and Optimise? 

In this article, you will learn about The Kalicube Processâ„¢ for getting and managing a Google Knowledge Panel for a company founder. At Kalicube, we have triggered thousands of Knowledge...

Anatomy of a Knowledge PanelAuthoritative SourcesBing+30 more
Dec 30, 2022 Jason BARNARD

Google Knowledge Panel for a Doctor: How to Get, Manage and Optimise?

In this article, you will learn about The Kalicube Processâ„¢ for getting and managing a Google Knowledge Panel for a doctor. At Kalicube, we have triggered thousands of Knowledge Panels...

Anatomy of a Knowledge PanelAuthoritative SourcesBing+28 more
Dec 30, 2022 Jason BARNARD

How Kalicube Hit the Brand SERP Tipping Point and Why it Matters

That tipping point is when Google has really understood the brand's ecosystem, really understood who they are, what they offer and which audience they serve.

BrandBrand SERPBrand SERP Tipping Point+26 more
Dec 15, 2022 Jason BARNARD

Maximize Your Reach and Reputation As An Author By Connecting Your Books to Your Knowledge Panel

It could be that as an author you have encountered one or more of the following problems with your Knowledge Panel: You only have the name of your book in your Knowledge Panel Some of your books are not included in your Knowledge Panel None of your books are included in your Knowledge Panel This case study has been specifically designed to help those who are struggling with the above issues that are hindering their Knowledge Panel from reaching its full potential.

BrandBrand SERPBusiness+23 more
Dec 15, 2022 Allyssa Reyes

Why Kalicube Chose Duda over WordPress for Agency Work

Duda: a Great CMS for an Entity Home in Digital Brand Management We work on client websites every day. From WordPress to Wix, from Google Sites to Foursquare, with the...

BrandBrand ManagementBrand SERP+12 more
Dec 10, 2022 Jason BARNARD

Knowledge Panel Spam: What You Need To Know

What is Knowledge Panel Spam? Knowledge Panel Spam is a practice whereby people trigger and manage Knowledge Panels using techniques that do not comply with Google’s guidelines.  The definition of...

BrandBrand SERPBrand SERP Optimization+17 more
Dec 7, 2022 Jason BARNARD

Infinite Self Confirming Loop of Corroboration: What You Need To Know

What Is the Infinite Self Confirming Loop of Corroboration in SEO? The “infinite self-confirming loop of corroboration” is a fundamental part of The Kalicube Processâ„¢. The Kalicube Process is a...

Authoritative SourcesBrandBrand SERP+16 more
Dec 5, 2022 Jason BARNARD

The Anatomy of a Knowledge Panel (Knowledge Panel Template) - What You Need to Know

What is a Knowledge Panel Template? There is no standard template for a Knowledge Panel as it varies per entity but Kalicube can provide you with the commonly used one. Read More>>

Anatomy of a Knowledge PanelBrandBrand SERP+15 more
Dec 5, 2022 Jason BARNARD

Managing the Elements of a Knowledge Panel - the Evolution of a Knowledge Panel

What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,...

BrandBrand SERPCompany+24 more
Nov 11, 2022 Jason BARNARD

Managing International Variations of Knowledge Panels

Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE...

BrandBrand SERPBusiness+17 more
Nov 6, 2022 Jason BARNARD

Wikipedia Page Deleted: How to Recover Your Knowledge Panel

Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article...

BrandBrand SERPEntity+18 more
Oct 29, 2022 Jason BARNARD

How to Write an Entity Description (The Kalicube Way)

What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...

BrandCompanyCopywriting+21 more
Oct 27, 2022 Jason BARNARD
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Your Instruction Manual for Google Knowledge Panels

THE simple step by step guide to getting and reliably managing your Knowledge Panel  Paperback - April 16, 2025 by Jason Barnard (Author) Jason Barnard’s book “Your Instruction Manual for Google Knowledge Panels” is available on Amazon >>Jason Barnard’s book “Your Instruction Manual for Google Knowledge Panels” official site >> Unlock the power of Google’s brain and...

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Apr 18, 2025 Jason BARNARD

Done With You Future-Proof Digital Marketing Strategy Services by Kalicube

Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...

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Kalicube Pro SaaS For Agencies

Kalicube Pro SaaS For Agencies Provides you with all the data and tools you need to optimise, track, measure and report your clients’ brand presence and message on Google. Entity Optimisation Platform  Kalicube Pro SaaS (Reviews for Kalicube Proâ„¢ on Capterra) Yearly agency subscription(includes access to all the courses in the Kalicube Academy for up...

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Aug 19, 2022 Jason BARNARD

Done With You Knowledge Panel Services by Kalicube

Done with You Service Knowledge Panel Management Position your brand, learn the process so you can take the reins. How We Help We position your brand as the recognized authority in your industry by building and managing your Knowledge Panel. This ensures potential customers get a quick snapshot of accurate, up-to-date, and credible information when...

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Aug 19, 2022 Jason BARNARD

Your Brand Message on Google - Done With You Services

Kalicube proactively looks after your brand message on Google. Jason Barnard has been optimising Brand SERPs and triggering / managing Knowledge Panels for over 10 years. Entrust your brand presence on Google to Jason and the Kalicube team. We will take the weight off your shoulders, leverage Kalicube Proâ„¢ SaaS to maximum effect and make...

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Aug 19, 2022 Jason BARNARD