Entity Home
Entity Home
Description
The single, authoritative page on the web that defines an entity, acting as the primary source of truth for algorithms. Other terms that also mean Entity Home are Entity Canonical, Entity Home Page and Point of Reconciliation.
The Entity Home definition
The Entity Home is the single, authoritative page on the web that defines an entity, usually an About page. It acts as the Entity Canonical or Point of Reconciliation for algorithms to understand and validate who you are.
How Jason Barnard uses Entity Home definition
We build or optimize this page as the central node in the digital ecosystem. It contains clear, structured facts and links to corroborative sources, and all signals point back to it.
Why Entity Home matters to digital marketers
If Google doesn't know where your "home" is, it can't understand you. The Entity Home is how you teach the machine who you are and why it should trust you; it's the foundation of all entity-based optimization.
Posts tagged with Entity Home
Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel
What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,...
Managing International Variations of Knowledge Panels
Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE...
Wikipedia Page Deleted: How to Recover Your Knowledge Panel
Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article...
How to Write an Entity Description (The Kalicube Way)
What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...
Entity Description in SEO: What You Need to Know
Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what...
First Party Websites: What You Need To Know
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if...
The Ultimate Online Investment: Maintaining Your Knowledge Panel for Long-Term Success
What You Will Learn How managing your Knowledge Panel will help you control what you show on Google and remove the need for a digital marketing strategy. I am now...
Boost Your Credibility: How Merging Google Knowledge Panels Elevated Jason Hennessey’s Profile
What You Will Learn The Power of De-Duplicating a Knowledge Panel This Case Study starts with a simple problem – how to merge (or de-duplicate) multiple Knowledge Panels for a...
Google’s Multiple Knowledge Graphs (Knowledge Graph Verticals) - What You Need to Know
What are Google’s Knowledge Graph Verticals? Google has multiple Knowledge Graph Verticals. Many people think only of the Main Knowledge Graph (which at Kalicube® we also call the Knowledge Vault)....
The Kalicube Process has Solved Digital Marketing
What is The Kalicube Process™? The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....
Digital Brand Management With a Unique Brand Name
Introduction Who is Kalicube®? Kalicube® is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the...
Digital Brand Management With a Keyword Focussed Brand Name
Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working...
Related Pages:
Your Instruction Manual for Google Knowledge Panels
THE simple step by step guide to getting and reliably managing your Knowledge Panel Paperback - April 16, 2025 by Jason Barnard (Author) Jason Barnard’s book “Your Instruction Manual for Google Knowledge Panels” is available on Amazon >>Jason Barnard’s book “Your Instruction Manual for Google Knowledge Panels” official site >> Unlock the power of Google’s brain and...
Done With You Future-Proof Digital Marketing Strategy Services by Kalicube
Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...
Kalicube Pro SaaS For Agencies
Kalicube Pro SaaS For Agencies Provides you with all the data and tools you need to optimise, track, measure and report your clients’ brand presence and message on Google. Entity Optimisation Platform Kalicube Pro SaaS (Reviews for Kalicube Pro™ on Capterra) Yearly agency subscription(includes access to all the courses in the Kalicube Academy for up...
Done With You Knowledge Panel Services by Kalicube
Done with You Service Knowledge Panel Management Position your brand, learn the process so you can take the reins. How We Help We position your brand as the recognized authority in your industry by building and managing your Knowledge Panel. This ensures potential customers get a quick snapshot of accurate, up-to-date, and credible information when...
Your Brand Message on Google – Done With You Services
Kalicube proactively looks after your brand message on Google. Jason Barnard has been optimising Brand SERPs and triggering / managing Knowledge Panels for over 10 years. Entrust your brand presence on Google to Jason and the Kalicube team. We will take the weight off your shoulders, leverage Kalicube Pro™ SaaS to maximum effect and make...