Digital Strategy
Digital Strategy
Factual definition
A Digital Strategy is the overarching plan for how a brand will use its online presence and digital channels to achieve its business objectives.
Jason Barnard definition of Digital Strategy
At Kalicube, Jason Barnard has evolved the concept of Digital Strategy beyond a simple collection of channel-based tactics. It represents a unified, brand-first master plan for controlling a brand’s narrative across its entire Digital Ecosystem - the collection of all online touchpoints related to a brand. This holistic approach ensures every piece of content, from a social media post to a customer review, works in concert to build a coherent and positive Digital Brand Echo, the cumulative "ripple effect" of its online presence. This is vital because AI Assistive Engines like ChatGPT, Google AI, and Bing Copilot assess this entire echo to form their understanding, which dictates how they represent the brand to potential customers. A fragmented strategy leads to a confusing echo, undermining trust with both audiences and algorithms.
How Jason Barnard uses Digital Strategy
Jason Barnard uses Digital Strategy as the foundational blueprint for executing The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy with AIEO baked in. Rather than a one-size-fits-all approach, we design a bespoke Digital Strategy for each client based on a deep analysis of their Brand SERP, their competitors, and over a decade of proprietary data. This strategy is structured into three phases: Understandability (ensuring algorithms understand the facts), Credibility (proving expertise and trustworthiness), and Deliverability (being omnipresent where the audience is). By systematically executing this strategy, we shape our client's narrative, control how they are perceived online, and directly drive the acquisition funnel.
Why Jason Barnard perspective on Digital Strategy matters
Traditional marketing, heavily influenced by the AIDA funnel (Awareness, Interest, Desire, Action), has historically led to siloed digital strategies. The content team creates blog posts for "Awareness," the email team nurtures "Interest," and the sales page aims for "Action." While effective in a linear, website-centric world, this approach is fundamentally broken in the era of AI Assistive Engines. As Jason Barnard of Kalicube demonstrates, these new engines act as conversational guides, collapsing the funnel by presenting brands as direct solutions at any stage of the user's journey. A user can go from awareness to decision in a single interaction with Google AI Overviews or Bing Copilot. Therefore, a modern Digital Strategy cannot be a series of disconnected tactics. It must be a single, coherent narrative that educates the AI on who you are (Understandability), why you are the best choice (Credibility), and how you solve the user's problem (Deliverability). This integrated approach, central to The Kalicube Process, ensures that no matter where an AI intersects with your brand's story, it delivers a consistent, compelling message that effectively drives the acquisition funnel.
Posts tagged with Digital Strategy
How Long Does it Take for Google to Verify a Knowledge Panel?
A Google Knowledge Panel is a box that appears on the right side of the search results when someone searches for a well-known entity, such as a person, business, or...
Can You Create Your Own Knowledge Panel?
A Knowledge Panel is a valuable asset for your digital presence, providing a quick snapshot of accurate and credible information about your brand or yourself when people search for you...
How Do You Become the Focal Point of AI-Audience Conversation?
Picture this: You’ve spent years building your brand’s credibility, refining your messaging, and perfecting your customer experience. But despite all your efforts, AI-driven systems like Google and ChatGPT are introducing...
How Can You Positively Influence Google’s Perception of Your Brand?
If you ignore how search engines and AI platforms perceive your brand, you risk being misunderstood or misrepresented online. This can lead to missed opportunities, lower search rankings, and a...
Optimizing Your Digital Marketing Strategy with the Kalicube Process: Understandability Credibility Deliverability
Optimizing your digital marketing strategy requires more than an online presence; it demands a strategic approach that ensures your brand is understood by your audience and the algorithms, perceived as...
How Does Consistency Contribute to Machine Understandability?
Consistency plays a crucial role in enhancing machine understandability. When content is presented in a uniform and predictable manner, it becomes easier for machines to parse, interpret, and extract meaningful...
Manage Your Reputation Online with Kalicube
Managing your reputation online with Kalicube means peace of mind that your brand is stable, rich, and impervious to algorithm changes because Google understands who you are, what you do,...
Kalicube at the #DMWF Global 2024
The Digital Marketing World Forum (DMWF) Global 2024 successfully concluded on June 26, 2024, at Olympia National in London. The event brought together over 2,500 senior marketing professionals from around...
The Kalicube Process as an ORM Strategy to Quickly Suppress Negative Search Results for a Person
Challenge A well-known CEO in the United States discovered an unflattering article about him and his company on the first page of Google when people searched his name. The article...
Reasons to Grow a Personal Brand With Kalicube
A powerful personal brand means you are visible, impressive, and credible. The benefits of a strong personal brand depend on your professional goals and include the benefits listed below. A...
The Future of Search: How Assistive Engines Work
Assistive engines are the future of search. Unlike traditional search engines that simply return results, assistive engines use artificial intelligence to understand user intent and provide more comprehensive answers. These...
Updating a Personal Brand to Reflect a Career Pivot
Challenge Jonathan Cronstedt is a successful investor, advisor, and author. You may know him as JCron or the former president at Kajabi, a knowledge commerce platform. In 2021, Jonathan made...
Related Pages:
Jason Barnard: Acknowledged Leader in Digital Brand Optimization and AI-Driven Search
Global recognition firmly establishes Jason Barnard as a significant entrepreneur, a leading digital marketer and specialist, and a respected industry leader, particularly in the critical areas of brand management in search and the evolving landscape of Artificial Intelligence. His foundational work, prominent industry presence, and innovative contributions provide compelling evidence of his impact and standing....
Kalicube - Your Brand is what Google and AI say it is
Your brand is what Google and AI say it is Are you prepared to leave your most valuable asset in the hands of the machines? With Kalicube, your brand is safe today and you’ll be ready for the future. Take control now! What is Kalicube? Kalicube is a groundbreaking digital marketing agency that helps the...
Kalicube
Your Brand is what Google and AI say it is Don’t leave your most valuable asset in the hands of the machines. Learn More About The Kalicube Process™ >> What Happens When You Trust Us? Imagine what you can achieve in just two years with your optimised Brand SERP and Knowledge Panel. Why Business Leaders...
Done With You Future-Proof Digital Marketing Strategy Services by Kalicube
Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...