Search Engine Marketing: What You Need to Know
In today’s digital landscape, visibility is everything. Unfortunately, simply having a website isn’t enough. In this article you will learn what Search Engine Marketing (SEM) is all about and its…
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Google Knowledge Vault December 2023 Update: What You Need to Know
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023…
How to Use The Kalicube Process to Save a Company in a Contracting Market
The Business Challenge The company was in a highly competitive market and quickly losing website traffic. It relied almost exclusively on traffic from Google Search. Blue links dominated Google’s search…
How to Use The Kalicube Process to Save a Company
The Business Challenge Solved by The Kalicube Process The company, an online postal service, experienced massive website traffic and revenue growth in 2018. In 2019, the growth started falling off…
How to Use the Kalicube Process to Grow a Company in an Expanding Market
The Business Challenge The company was in an emerging market, struggling with its online visibility. The business had a huge opportunity to capitalize on the lack of competition but needed…
Early Image Selection Shapes Google’s Crawling and SERP Outcomes
Jason Barnard’s recent Google SERP for his name (“Jason Barnard”) shows a fascinating development in Search Engine Optimization and Digital Marketing. Jason’s AI-generated image climbed to a prominent position in…
N.E.E.A.T.T: Things You Need To Know
E.E.A.T is Googlespeak for credibility divided into 5 components: Experience, Authority and Trustworthiness. NEEATT is Kalicube’s extended version of E.E.A.T split into 7 components as described below. What is N.E.E.A.T.T?…
Evaluating E-E-A-T: Signals and Factors
What You Will Learn You will learn a robust theory that explains the “Factors” and “Signals” in Google’s evaluation of E-E-A-T for companies, authors, and content. When you understand the…
Darwinism in Search: 10 Blue Links to Generative AI
What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on…
Pseudo-Wikis on Google: Everything You Need To Know
What does ‘Pseudo-Wiki’ mean? A Pseudo-Wiki on Google is an online encyclopedia or directory miming trusted wiki sources, such as Wikipedia, DBpedia, and Wikidata. Pseudo-wikis on Google replicate the format…
Entity Signals on Google: What You Need To Know
What are Entity Signals? Entity signals on Google refer to the signals or indicators that Google’s algorithms use to identify and understand the entities presented in web content. An entity…
Mark A. Preston’s Successful Personal ReBranding
Mark Preston (now rebranded as Mark A. Preston) has been in the SEO industry since 2001. He built a lead generation business, created a multi-location agency with zero investment, established…