In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Creating Successful Content Strategy for LinkedIn (Understanding Prominence vs Presence) with Purna Virji 18 January 2022 at 17 H CEST (Paris) In this clip, Purna Virji explains the importance of…
Social Media Brand Strategy and How it Affects SEO with Jason Barnard Hosted by David Baine 15 February 2022 In this clip from Rank Ranger’s podcast, Jason Barnard talks to…
How to Optimize Your Brand’s Search Results? | The Brand SERP Guy, Jason Barnard Hosted by Nishant Garg from WhatMarketWants In this clip, Jason Barnard defines the term Brand SERP…
What Does a Typical Brand SERP Look Like? Generally speaking, on a well-balanced, optimised Brand SERP you can expect seven Blue Links, three Rich Elements, and a Knowledge Panel on…
In this article, you will learn more about Featured Snippets, their importance for SEO and how they contribute to Brand SERP Optimisation. What are Featured Snippets in SEO? Simple Definition…
In this article, you will learn more about Image Boxes (Image Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Image Boxes (Image Carousels)…
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it…
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people…
What are Filter Pills on Knowledge Panels and Why are They Important? Google is now offering filtered results based on the information it is showing in Knowledge Panels.This is huge!…
Why is Having a Knowledge Panel for my Brand Important for SEO? Knowledge panels are the visible representation of Google’s Knowledge Graph. They have attracted a great deal of attention…
Learn How to Strategically Create Clever Content and Become Efficient with David Bain 23 November 2021 at 17 H CET (Paris) David Bain is the founder of CastingCred.com – the…
