Managing your online presence is crucial, especially when it comes to entities represented in Google’s Knowledge Graph. Recent insights from a May 2024 Google leak have underscored the potential risks...
Why is Google Like a Child? Google, much like a child, is constantly learning and evolving. It aims to understand the vast amount of information available on the internet. You...
The reasons to reposition your personal brand include discarding old perceptions of what you do and reflecting changes to your current status or offerings. A personal brand reposition is necessary...
Establishing a prominent online presence requires more than a strong brand - it demands authority and trust. One of the most effective ways to achieve this is through Google Knowledge...
When you search for a name on Google, you might expect to see a concise box of information known as the Knowledge Panel pop up alongside the search results. This...
What is Google’s Knowledge Graph? Googleās Knowledge Graph is Googleās machine-readable encyclopedia that stores the āfactsā the search engine understands about the world. Googleās algorithms collect and verify facts from...
In this article, you will learn 60 simple tips and strategies you can implement to boost / improve / optimize your E.E.A.T (experience, expertise, authoritativeness, and trustworthiness) in Googleās algorithms....
Challenge Anton Shulke is a distinguished SEO consultant and digital marketing expert. Anton recognizes the evolving landscape of online visibility and why a Knowledge Panel is essential to establish a...
What is Entity Corroboration “Spring Clean”? Entity Corroboration occurs when search engine algorithms process the information about a specific entity and verify and confirm the information with several trusted, authoritative...
What are Active Mentions and Persistent Mentions? Active or persistent mentions are continuous and repeated references to a brand, person, or entity within various texts or contexts. These mentions can...
Geo-location in the context of Knowledge Panels refers to the location, such as a country, city or town, where a user makes a Google search. A user’s geo-location affects the...
What is a Personal Knowledge Panel A Personal Knowledge Panel is a feature in Google Search that displays information about a specific person by name. It is part of Googleās...
Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...
Done with You Service Knowledge Panel Management Position your brand, learn the process so you can take the reins. How We Help We position your brand as the recognized authority in your industry by building and managing your Knowledge Panel. This ensures potential customers get a quick snapshot of accurate, up-to-date, and credible information when...