Google SERP

Google SERP

Description
Google SERP (Search Engine Results Page) is the page displayed by Google in response to a user’s query, featuring a mix of traditional blue links and Rich Elements like Knowledge Panels, featured snippets, videos, and AI Overviews—all designed to deliver the most relevant and useful information.
Posts tagged with Google SERP

The Perfect On-SERP SEO Strategy: A Holistic Guide

In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...

AIArticle BoxesBrand+46 more
Jan 21, 2023 Jason BARNARD

Finding a Google Knowledge Panel: What You Need to Know

In this article you will learn different techniques for finding a Knowledge Panel on Google. Importantly, sometimes a Knowledge Panel doesn’t trigger on a Brand SERP (the search result for...

AIBrandBrand SERP+22 more
Jan 9, 2023 Jason BARNARD

Maximize Your Reach and Reputation As An Author By Connecting Your Books to Your Knowledge Panel

It could be that as an author you have encountered one or more of the following problems with your Knowledge Panel: You only have the name of your book in your Knowledge Panel Some of your books are not included in your Knowledge Panel None of your books are included in your Knowledge Panel This case study has been specifically designed to help those who are struggling with the above issues that are hindering their Knowledge Panel from reaching its full potential.

AIBrandBrand Management+35 more
Dec 15, 2022 Allyssa Reyes

Knowledge Panel Cards in SEO: What You Need To Know

What is a Knowledge Panel Card in SEO? A Knowledge Panel Card is an important development in Google Knowledge Panels since they cover a large amount of SERP Real Estate,...

AIBrandBrand Management+24 more
Dec 12, 2022 Jason BARNARD

Entity Maturity in SEO: What You Need To Know

What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a...

AIBrandBrand Management+27 more
Dec 5, 2022 Jason BARNARD

The Anatomy of a Knowledge Panel (Knowledge Panel Template) - What You Need to Know

What is a Knowledge Panel Template? There is no standard template for a Knowledge Panel as it varies per entity but Kalicube can provide you with the commonly used one. Read More>>

AIAnatomy of a Knowledge PanelBrand+22 more
Dec 5, 2022 Jason BARNARD

Simple Explanation of Machine Learning in Google’s Algorithm(s)

In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of...

AIBrandBrand SERP+21 more
Dec 4, 2022 Jason BARNARD

Google Business Profile: What You Need To Know

What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you...

AIBrandBrand SERP+18 more
Nov 9, 2022 Jason BARNARD

Cornerstone Entities in SEO: What You Need To Know

What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a...

AIBrandBrand SERP+21 more
Oct 28, 2022 Jason BARNARD

Knowledge Panel Hopping: What You Need To Know

What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube® based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of...

AICompanyDigital Marketing+19 more
Oct 28, 2022 Jason BARNARD

How to Write an Entity Description (The Kalicube Way)

What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...

AIBrandBrand Management+31 more
Oct 27, 2022 Jason BARNARD

Entity Description in SEO: What You Need to Know

Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what...

AIBrandBrand Management+28 more
Oct 25, 2022 Jason BARNARD